Asian Paints Collaborates with Amazon Ads to Launch Innovative On-Box Advertising

Asian Paints and Amazon Ads Transform Parcel Packaging

Asian Paints and Amazon Ads join forces to reimagine parcel packaging and enhance the post-delivery customer experience. Through an innovative on-box advertising campaign, Amazon's delivery boxes are transformed into branded packaging that engages customers and adds an experiential touch.

Asian Paints Sets New Advertising Trend in India

As one of the pioneering advertisers in India, Asian Paints takes a bold step by exploring a brand collaboration with Amazon Ads. The company leverages this partnership to create a unique and memorable customer experience through the branded packaging of their exterior paint, Ultima Protek, featuring brand ambassador Ranbir Kapoor.

Unveiling the Experiential Packaging Design

The packaging design of Asian Paints' Ultima Protek takes a creative approach to connect with customers. Three sides of the box showcase the harsh elements of Dhoop (sun), Dhool (dust), and Baarish (rain), emphasizing the product's protective qualities.

The fourth side features a colorless sketch of a house, inviting customers to engage with the brand by coloring the sketch and expressing their creativity.

 A DIY Experience and Exciting Contest

Asian Paints offers customers a unique DIY experience by allowing them to infuse their own personality into the 'home' sketch on the box. Individuals can color the sketch and create personalized keepsakes. To add excitement, customers can enter an online contest by sharing their colored sketches on social media with specific hashtags. One lucky winner will receive a home exterior makeover, while early bird winners will receive Amazon vouchers.

Asian Paints Reinforces Customer Engagement

Amit Syngle, MD and CEO of Asian Paints, expresses his excitement about the innovative marketing campaign and partnership with Amazon. He highlights the campaign's focus on providing an engaging and gratifying experience for customers, solidifying the company's relationship with them in an innovative way.

Campaign Launch and Availability

The on-box advertising campaign has launched in Delhi, Lucknow, and Kolkata. Customers placing orders on Amazon in these designated cities will have the opportunity to receive these specially designed Asian Paints boxes, adding a touch of creativity and excitement to their delivery experience.

Conclusion

Asian Paints' collaboration with Amazon Ads introduces a new dimension to advertising by transforming parcel packaging into an engaging and interactive experience for customers. Through the innovative on-box advertising campaign, customers can participate in a DIY coloring activity, enter a contest, and potentially win exciting prizes.

This unique approach not only reinforces customer engagement but also showcases Asian Paints' commitment to innovation and customer-centric marketing strategies.