Ashish Bhansali appointed as kPoint’s CEO

On Wednesday, SaaS company kPoint announced that it has appointed Ashish Bhansali as its Chief Executive Officer (CEO). He has an extensive experience in media technology and content. kPoint’s co-founders Shridhar Shukla and Sunil Gaitonde will continue to remain as Independent Directors. The video market is growing exponentially all around the globe. Currently, 86% of viewers want more videos from companies and 93% of businesses acquire new customers from branded video content. Bhansali will be leading kPoint in its growth journey. At Bhansali’s appointment, co-Founder Dr. Shridhar Shukla said: “The pandemic generated significant demand for kPoint. Our experience is that businesses find it hard to convert their intent into the right content and outcomes via video. We are excited by the new opportunities kPoint is chasing with Ashish on board, given his vast experience in media.” Mr. Bhansali has founded companies in e-commerce, sharing economy, and digital marketing. After his appointment, Mr. Bhansali said: “kPoint is uniquely positioned to make an impact through video-first internet applications for businesses just as OTT video has revolutionized home entertainment. kPoint’s differentiator is its scalable stack built for delivering branded video experiences easily.”