Apple’s Robotics Ambitions Take Shape, But Mass Production Delayed Until 2028

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Apple’s Robotics Ambitions Take Shape, But Mass Production Delayed Until 2028
15 Feb 2025
5 min read

News Synopsis

Apple is reportedly making strides in the robotics industry with ambitious plans to develop both humanoid and non-humanoid robots. According to renowned TF Securities analyst Ming-Chi Kuo, the tech giant is actively working on integrating robotics into its expanding smart home ecosystem.

However, mass production of these advanced robotics products is unlikely to commence before 2028, indicating Apple’s long-term commitment to the field.

Apple’s Robotics Ambitions: A Glimpse Into the Future

Apple’s exploration into robotics is currently in the proof-of-concept stage, suggesting that the company is prioritizing research and development over immediate commercialization. The project aims to revolutionize how users interact with robots through sensor-based technology and software integration, rather than focusing solely on the physical design.

Apple’s Unique Approach: ‘Anthropomorphic’ vs. ‘Humanoid’

Unlike many competitors that emphasize creating robots resembling humans, Apple is reportedly taking a different approach. Instead of designing fully humanoid robots, the company is developing what it calls “anthropomorphic” robots, focusing more on human-like movements and interactions rather than human-like appearances.

Apple’s ELEGNT Framework: Revolutionizing Human-Robot Interaction

Apple’s interest in robotics was further highlighted last week when it publicly released research on its ELEGNT framework. This system is designed to help non-humanoid robots express intent and engage with users through fluid, expressive movements rather than traditional physical attributes.

The Role of Motion in Robotics

Apple showcased this innovative framework with a lamp-shaped robot, which is capable of moving expressively to interact with users. The movements are designed to enhance user engagement, making interactions more immersive.

However, these movements do not directly contribute to task execution, implying that Apple is focusing on the emotional and perceptual aspects of robotics rather than just their functionality.

Attracting Talent in AI and Robotics

Apple’s decision to publicly disclose its robotics research could be a strategic move to attract top talent in the AI and robotics industry. By revealing its ambitions in consumer robotics, Apple is positioning itself as a future leader in this rapidly growing field.

Apple’s Long-Term Vision for Smart Automation

Ming-Chi Kuo speculates that Apple’s ultimate goal is to establish a software-driven approach to smart automation. By leveraging its expertise in AI, machine learning, and ecosystem integration, Apple aims to create robotics solutions that seamlessly integrate with its existing products, such as HomeKit, Siri, and other smart home applications.

Apple’s Foldable iPhone: Still in the Works

In addition to its robotics ambitions, Apple’s long-rumored foldable iPhone remains in the proof-of-concept stage. This indicates that the company is still in the process of refining and testing next-generation form factors, ensuring that they meet Apple’s high standards before potential market release.

Conclusion: Apple’s Strategic Robotics Expansion

Apple’s foray into robotics marks a significant step toward integrating AI-driven automation into consumer technology. While still in the early stages, the company’s research into sensor-based interaction and its ELEGNT framework highlight a shift toward emotionally engaging and perceptually intelligent machines.

Unlike traditional robotics firms that emphasize humanoid designs, Apple’s focus on anthropomorphic robots signals a unique approach to redefining smart automation.

With mass production not expected before 2028, Apple appears committed to long-term innovation rather than rushing to market. This strategic approach, combined with its established expertise in software and AI, positions Apple as a potential leader in consumer robotics.

Meanwhile, the company continues refining other ambitious projects like the foldable iPhone. As Apple advances its research, the robotics industry and AI-driven automation sector could experience transformative changes, paving the way for a new era of smart home and consumer technology solutions.