Apple Considered Switching to DuckDuckGo from Google for Private Browsing

Apple Inc. reportedly engaged in discussions with DuckDuckGo to potentially replace Google as the default search engine for the private browsing mode on Apple's Safari browser, according to insiders familiar with the matter.

In a significant move, Apple explored the possibility of transitioning from Google to DuckDuckGo as the default search engine for the private mode in its Safari browser. This development sheds light on the competitive dynamics in the search engine space and its implications for the ongoing antitrust case involving Google.

Closed-Door Negotiations:

• Apple's negotiations with DuckDuckGo were initially held behind closed doors, with Judge Amit Mehta allowing discussions to be presented in a closed court session.

• The testimony of Gabriel Weinberg, DuckDuckGo's CEO, and John Giannandrea, Apple's AI chief, was deemed crucial to the case by Judge Mehta.

Unveiling Critical Testimonies:

• Judge Mehta ruled that certain testimonies, especially those related to potential partnership deals between Microsoft and Apple, as well as DuckDuckGo and Apple, should be unsealed.

• This decision is seen as pivotal in understanding the dynamics of the case, emphasizing its significance.

Privacy Focus in Safari's Private Browsing Mode:

The private browsing mode in Apple's Safari browser is designed to enhance user privacy by not tracking visited websites or maintaining a history of accessed sites.

Secrecy Concerns:

• Both Apple and Google requested that the testimony remain confidential, citing concerns about sensitive information and trade secrets.

• Judge Mehta, after a thorough review, decided to release the executives' comments with exceptions for trade secrets and specific financial figures.

Justice Department's Allegations:

• The Justice Department alleges that Google engaged in significant payments to Apple and others to secure its position as the default search engine on various web browsers and smartphones.

• These deals are claimed to stifle competition, preventing alternative search engines like Microsoft's Bing and DuckDuckGo from gaining traction.

Microsoft's Negotiations Revealed:

• Microsoft CEO Satya Nadella testified about the negotiations between Microsoft and Apple, expressing the company's willingness to incur substantial financial losses if Apple opted for Microsoft's Bing over Google.

Industry Dynamics and Antitrust Implications:

The unfolding discussions between Apple, Google, and alternative search engines illuminate the intricate dynamics of the search engine industry. The Justice Department's antitrust allegations underscore the far-reaching impact of default search engine agreements on market competition.