Amul Unveils World's Highest Protein Kulfi

India’s leading food and FMCG giant, Amul, is creating major buzz this IPL season with strategic partnerships. The brand has teamed up with nine IPL teams for its high-protein range, six teams for ice cream, and three teams for beverages, strengthening its visibility among millions of cricket fans.

Renowned as India's top ice cream brand, Amul offers an extensive variety of products across different flavors, formats, and price ranges, making it a consumer favorite. Now, Amul is pushing the boundaries of innovation by launching new high-protein products designed to empower both athletes and everyday consumers.

A Historic Launch: High-Protein Kulfi with KKR

On April 25, 2025, at a grand event at ITC Sonar, Kolkata, Amul, alongside the Kolkata Knight Riders (KKR) team, unveiled a world-first innovation — the Amul High Protein Kulfi.

This mango-flavored kulfi delivers a powerful nutrition punch, offering 10 grams of protein with just 57 calories per serving. It’s low-fat, lactose-free, contains prebiotics, and offers 100 million CFU probiotics — all with no added sugar. Priced affordably at Rs 40 for a 60g pack, this kulfi is set to be available soon across Amul's official quick-commerce partners.

Amul’s Focus on the Protein Revolution

Amul’s Managing Director, Jayen Mehta, expressed excitement about the brand’s new protein initiatives, stating:
"We are excited about this innovation and many more upcoming high-protein products such as paratha, sandwich, snacks, ice cream, coffee, etc., to ensure that every Indian gets at least 1g of protein per kg of body weight every day."

Amul is committed to making protein consumption accessible to all Indians, emphasizing that protein is crucial for enhancing the nation’s overall strength and health.

Amul’s Expanding High-Protein Range

Launched in 2022, Amul’s high-protein range has already captured the attention of fitness enthusiasts. The products are available exclusively on the direct-to-consumer (D2C) site, shop.amul.com, and include:

• India’s first plain lactose-free WPC (Whey Protein Concentrate), offering 25g protein in a 32g sachet, with no added sweeteners, colors, or flavors.

• Lactose-free chocolate-flavored WPC.

• High-protein paneer with 25% protein (Rs 150 for 205g).

• High-protein dahi delivering 25g protein per 400g pack (Rs 70).

The entire range is formulated to maximize the protein-to-calorie ratio, helping consumers boost their protein intake without unnecessary carbohydrates and fats, which are already abundant in regular diets.

Functional Benefits for Every Consumer

Amul’s high-protein products come with added functional benefits to meet diverse dietary needs, including:

• Lactose-free options.

• No added sugar products.

• Low-fat and fat-free variants.

• Each serving under 100 calories.

Whether you are an athlete, fitness enthusiast, or someone seeking better nutrition, Amul’s range offers tailored solutions for everyone.

Amul’s Unmatched Dairy Infrastructure

With its massive milk procurement operations, collecting over 350 lakh liters of milk daily, Amul is well-positioned to supply high-quality milk proteins for its new product lines. Being the largest cheese producer in India further enhances Amul’s capability to deliver authentic, dairy-based protein products that fit seamlessly into Indian diets.

A Movement Toward a Stronger India

Amul Protein has already gained immense popularity among elite athletes and fitness lovers across the country. With its expanding portfolio of affordable, innovative, and health-driven products, Amul is driving a "protein revolution" that could soon significantly enhance the physical strength and health of the Indian population.

As the demand for high-protein diets grows, Amul’s pioneering efforts reaffirm its position as a leader, combining tradition with innovation to cater to modern nutritional needs.