Amazon Now Brings 10-Minute Delivery to Mumbai After Success in Bengaluru, Delhi

Amazon India has taken its quick commerce game a step further by introducing its 10-minute delivery service, Amazon Now, in select parts of Mumbai. The launch comes after the successful rollout of the service earlier this year in Bengaluru and Delhi, signaling Amazon’s aggressive push into the rapid delivery space.

Amazon Now Expands to Mumbai

The company announced that it has already set up over 100 micro-fulfillment centers across the three cities—Bengaluru, Delhi, and Mumbai. With rising demand, Amazon plans to add hundreds more by the end of 2025, strengthening its ultra-fast delivery network.

What Amazon Now Offers

Wide Range of Products

Amazon Now provides a diverse selection of everyday essentials, including:

• Groceries and daily household items

• Personal care and beauty products

• Baby essentials and pet supplies

• Small home appliances and electronic accessories

Customer Promise

• Deliveries within 10 minutes for daily essentials

• Delivery within a few hours for larger grocery assortments

• Over 40,000 items available for same-day delivery

• More than 4 million products for next-day delivery

Prime members continue to enjoy unlimited free and fast deliveries, enhancing their overall shopping experience.

Amazon’s Statement on Growth

Samir Kumar, VP and Country Manager, Amazon India, highlighted the phenomenal response Amazon Now has received since its launch:

"We launched Amazon Now in Bengaluru earlier this year, delivering essentials in just 10 minutes. The response has exceeded our most optimistic expectations, with daily orders growing at 25% month over month and Prime members tripling their shopping frequency after they begin using Amazon Now. Driven by this success, we’ve expanded to over 100 micro-fulfillment centers and plan to add hundreds more across Bengaluru, Delhi and Mumbai."

How Amazon Now Works

Amazon Now’s speed is powered by compact, technology-enabled micro-fulfillment centers. These centers are strategically placed close to customer neighborhoods, ensuring that essential products are always stocked nearby.

The company said its AI-driven inventory management systems optimize stock placement based on hyperlocal demand, allowing seamless and lightning-fast deliveries.

Amazon Future Plans

Amazon confirmed that its quick commerce offering will not be limited to only three cities. The company plans to expand to additional neighborhoods across Bengaluru, Delhi, and Mumbai, followed by launches in other Indian cities in the coming months.

Customers can check availability on the Amazon.in app by looking for the ‘10 mins’ icon on the top banner.

Conclusion

The launch of Amazon Now in Mumbai marks a significant step in Amazon India’s entry into the quick commerce segment, where speed and convenience are becoming critical for consumer loyalty. With over 100 micro-fulfillment centers already established and rapid expansion on the horizon, Amazon is positioning itself as a serious competitor to other players like Blinkit, Zepto, and Swiggy Instamart.

By combining ultra-fast deliveries with its extensive Prime benefits and nationwide logistics strength, Amazon Now has the potential to redefine urban shopping habits in India. As demand for instant deliveries surges, Amazon’s move reflects its strategy to capture both convenience-driven customers and the booming digital grocery market.