Amazon Gears Up for Great Indian Festival Sale With GST Push and Wider Delivery Network

Amazon India is preparing for its flagship annual Great Indian Festival Sale, which is set to be one of the biggest e-commerce events of the year. With an investment of ₹2,000 crore in infrastructure, the company aims to strengthen logistics, enhance delivery speed, and support its massive seller ecosystem. Leveraging recent GST reforms, Amazon plans to pass on cost benefits to customers while empowering 1.7 million sellers participating in the sale.

Amazon’s ₹2,000 Crore Investment in Infrastructure

To ensure seamless operations during the high-demand festive period, Amazon India has announced an investment of ₹2,000 crore. The funds are being directed toward:

• Expanding warehouses and fulfilment centres across the country.

• Scaling logistics operations to handle the expected surge in festive orders.

• Enhancing last-mile connectivity for faster customer deliveries.

This investment reflects Amazon’s commitment to strengthening its presence in India and offering a hassle-free shopping experience to millions of buyers.

1.7 Million Sellers to Join India’s Biggest E-Commerce Festival

According to Samir Kumar, Country Head of Amazon India, this year’s Great Indian Festival will witness participation from over 1.7 million sellers, making it the largest seller turnout in India’s e-commerce history.

The GST rate cuts have simplified seller operations across multiple states, allowing them to expand their reach and offer competitive prices. Kumar highlighted that these reforms benefit both sellers and customers, ultimately driving sales volumes during the sale.

Faster Delivery Network: Same-Day and Next-Day Options

Amazon has significantly ramped up delivery services ahead of the sale:

• 50% of Indian cities will now have access to same-day delivery.

• Over 4 million products are available for next-day delivery, ensuring customers can enjoy a quick shopping experience.

This expanded delivery network positions Amazon as one of the fastest e-commerce platforms in the country, particularly during the festive rush.

Passing GST Savings to Customers

The recent GST reforms are central to Amazon’s festive season strategy. The company is working closely with sellers to ensure the tax benefits are directly passed on to buyers. This move is expected to make products more affordable and boost customer spending during the Great Indian Festival Sale.

By combining lower prices with attractive deals, Amazon aims to gain a competitive edge over rival platforms during the festive season.

Festive Shopping Made Easier With Payment Offers

To make festive shopping more accessible, Amazon is rolling out several customer-centric payment options:

• No-cost EMIs on a wide range of products.

• Amazon Pay Later to help customers spread payments.

• Exclusive bank offers for additional discounts on purchases.

These financing options are aimed at encouraging customers to make big-ticket purchases like electronics, appliances, and furniture during the sale.

Expansion of Quick Commerce: Amazon Now

Amazon is also strengthening its footprint in the quick commerce segment. The company’s service Amazon Now is expanding in Delhi and Bangalore, supported by new micro-fulfilment centres.

Kumar revealed that plans are already in motion to expand coverage across Delhi NCR and Bangalore, with larger expansion strategies lined up for other metro cities later this year. This move aligns with the growing customer demand for faster grocery and essential deliveries.

Amazon’s Festive Season Strategy

Amazon’s festive push is built on three pillars:

1. Empowering Sellers – enabling 1.7 million sellers to participate with simplified GST compliance.

2. Enhancing Customer Value – offering affordable pricing through GST benefits, no-cost EMIs, and bank partnerships.

3. Expanding Infrastructure – investing ₹2,000 crore in delivery and fulfilment to ensure speed and reliability.

Together, these strategies aim to make the Great Indian Festival Sale 2025 a record-breaking event for both sellers and customers.

Conclusion

With its ₹2,000 crore investment, enhanced delivery network, and 1.7 million sellers, Amazon India is positioning itself to dominate the upcoming Great Indian Festival Sale. The combination of GST-driven price benefits, quick delivery, and innovative payment options promises to deliver unmatched value for customers. As festive shopping fever builds, Amazon’s proactive measures signal its intent to lead India’s e-commerce growth story.