Airtel unveils 'Xstream Premium

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Airtel unveils 'Xstream Premium
17 Feb 2022
6 min read

News Synopsis

The leading telecom operator of India has launched its new video streaming service, Airtel Xstream Premium. At an initial price of Rs.149 per month, the service offers content from 15 popular video apps. Adarsh Nair, CEO of Airtel Digital at the launch event said: "Airtel Xstream Premium is a game-changing innovation to democratise OTT content in India by solving the key challenges of content discovery, affordability, and distribution. As a unified digital platform, it's a win-win proposition for customers and OTT players alike as we begin an exciting journey to make digital entertainment mainstream in India. All of this content is available exclusively to Airtel customers at... price of just Rs 149 per month”. Airtel is aiming for 20 million news users for this service. With the help of AI will provide unique content from movies, series, music and etc under a single app, single-window ecosystem from SonyLIV, ErosNow, Lionsgate Play, Hoichoi, ManoramaMax, Shemaroo, Ultra, HungamaPlay, etc. This service will be available across mobiles, tablets, laptops through the app or web, and on the TV through the Xstream set-top box.

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