Adani Wilmar Acquires Kohinoor

To strengthen its leadership position in the Basmati Rise and FMCG businesses, Adani Wilmar has announced that it will acquire the well-known Basmati US brand Kohinoor from McCormick Switzerland GMBH.

Adani Wilmar announced the acquisition through its regulatory exchange. The company also said that the acquisition will give it exclusive rights over the brand Kohinoor Basmati rice including Ready to Cook, Ready to Eat curries, and meals portfolio under the Kohinoor brand in India.

The Chief Executive Officer and Managing Director at Adani Wilmar Limited, Angshu Mallick has said, “Adani Wilmar is pleased to welcome the Kohinoor brand to the Fortune family. Kohinoor is a trusted brand that represents the authentic flavors of India and is loved by consumers.” He also said that the acquisition aims to expand the company’s portfolio in the higher-margin branded staples and food products segment.

The acquisition of Kohinoor's domestic brand portfolio by Adani Wilmar will strengthen Adani Wilmar's leadership position in the food FMCG category by expanding the strong product basket of premium brands as well as the potential to expand value-added products.