Why Taylor Swift is One of the Greatest Artists of Our Time

27 Dec 2021
5 min read

Post Highlight

Taylor Swift is a musical genius. She's the first to go platinum with four consecutive albums, and her songs are powerful, impacting, and influential. She uses social media to interact with her fans, and she's a total inspiration. #ThinkWithNiche


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Taylor Swift just celebrated a major milestone! She became the first woman to go platinum with four consecutive albums. She's been called "The Queen of Pop," and it's hard to argue with that title. In less than ten years, she has sold more than 30 million albums, won 10 Grammy Awards, and written songs about all aspects of her life from breakups to empowerment. But why is Taylor Swift so successful? What makes her songs so impactful? How does she use social media to interact with her fans?

This post will explore the reasons why Taylor Swift is one of the greatest artists of our time.

Why Taylor Swift Is One of the Greatest Artists of Our Time

Taylor Swift's illustrious career is filled with award-winning albums, top-selling singles, and incredible achievements. At just 27 years old, she has already achieved more than most musicians ever will in a lifetime.

So what makes her so successful?

To start, she writes about her life and speaks to her audience through her music and lyrics. Her songs are relatable and emotional, touching on themes we all experience in our day-to-day lives. Whether it be feeling heartbroken or proud of yourself for your accomplishments, Taylor's lyrics speak to the human condition. Additionally, she is one of the earliest adopters of social media and brings her fans along for the ride. She uses Twitter to communicate with her followers directly by answering their questions and retweeting their thoughts or pictures from concerts or events. She even posts selfies in response to fan requests. She also uses Instagram as a way to connect with her fans by posting personal photos and videos, which give them an up-close look into her life — from touring around the world to spending time with friends and family. By using these different platforms in this way, she has created a community where people feel like they know her personally because they see glimpses of what she does each day.

How She Became Famous

Taylor Swift is so successful because she's always had a finger on the pulse of what her fans are thinking. She writes songs about what's happening in her life, which makes it easy for her to stay relevant. You may have heard that her latest album is called "1989" because that was the year she started writing songs. But even before she became an artist, Taylor Swift was always singing at family gatherings and knew from a young age that she wanted to be a singer. However, she didn't get signed by a major record label until 2008 when she released her self-titled debut album. It sold more than 5 million copies in the United States alone!

Also Read: Using Instagram Reels For Marketing

But how did Taylor Swift leap country music to pop?

She explains in an interview with Flaunt Magazine: "...I wanted to do something bold with this album. I wanted it to be sonically different - not the country or anything like that."

With that goal in mind, the result was "1989" - an album that incorporates elements of pop and electronic dance music into her signature sound. And it paid off! 1989 has been critically acclaimed and commercially successful around the world.

How Her Songs Impact Us

Taylor Swift's songs and lyrics are impactful in a way that few other artists can match. She weaves catchy melodies and meaningful lyrics together to create emotional songs that provoke strong reactions from her listeners. For example, when she released "Shake It Off" in 2014, many people interpreted the song as a response to negative press about her dating life. Others thought it was about how she'd rather not be famous for anything at all. And when she released her latest album, "1989," people were quick to point out that her music had changed direction: the album has a more upbeat sound and focuses on love and relationships, rather than breakups and heartbreak. The thing is, we don't know which of these interpretations may be true - we just know that we react strongly to her artistry. We're drawn to Taylor's songs because they offer us the opportunity to explore our emotions instead of bottling them up. She sings about everything from relationships with others to relationships with ourselves. She sings about feeling lost, feeling like you're never good enough, feeling unappreciated - feelings so many of us have experienced at one time or another in our lives.

Social Media and Marketing for Artists

Today, we live in a world where an artist's success is determined by how well they've harnessed the power of social media. As we know from Taylor Swift's example, social media has become essential to building and maintaining relationships with fans. Taylor Swift is paving the way for other artists to use social media as a marketing tool. She has over 100 million followers on Instagram, Twitter, and Facebook combined. These platforms give her access to her audience and allow her to communicate directly with them - she even holds contests for concert tickets through these channels!

Also Read: How to Grow Followers on Social Media

The benefits of using social media are manifold: you can announce new music or tour dates, share your latest song, announce news about collaborations, or spotlight merchandise available for purchase. You can also use it as a tool to interact with fans on a more personal level. Social media allows you to explain what inspires you or how your music came into existence either via posts or videos.


Taylor Swift is one of the most famous artists of our time. She has been in the public eye for almost a decade and has been highly successful in that time. Her songs have impacted us in a way that few artists have been able to do. In this article, I will highlight some of the reasons why she is one of the most important artists of all time.

TWN Special