News In Brief Auto
News In Brief Auto

Zypp Electric Sets Ambitious Goal to Secure 25% of EV Fleet Market in Five Years

Share Us

211
Zypp Electric Sets Ambitious Goal to Secure 25% of EV Fleet Market in Five Years
27 Aug 2024
5 min read

News Synopsis

Zypp Electric, a leading player in last-mile delivery services, has set its sights on capturing a significant share of the electric two-wheeler fleet market in India. Co-founder and CEO Akash Gupta revealed in an interview with Business Today that the company aims to secure at least 20-25% of the market over the next three to five years. To achieve this, Zypp Electric plans to deploy a staggering 500,000 electric vehicles (EVs).

Strategic Business Model to Overcome Industry Challenges

Zypp Electric has crafted a business model specifically designed to address key challenges in the EV sector. The company focuses on providing the right vehicles, establishing robust charging infrastructure, hiring and training skilled drivers, and ensuring proper vehicle maintenance. According to Gupta, this comprehensive approach not only facilitates the transition to EVs for customers but also effectively tackles the supply chain challenges that often plague the industry.

Scaling Up: Deployment Goals and Current Progress

The company currently operates a fleet of 22,000 electric two-wheelers and has ambitious plans for scaling up. By the end of FY25, Zypp Electric aims to expand its fleet to 50,000 electric two-wheelers and further increase this number to 125,000 by the end of FY26. Gupta emphasized that the ultimate goal is to deploy 500,000 electric vehicles within the next five years, solidifying Zypp Electric's position as a dominant player in the market.

Addressing Financial Barriers for Delivery Executives

A significant part of Zypp Electric's strategy involves making electric vehicles more accessible to last-mile delivery executives, who currently rely heavily on petrol-powered two-wheelers. Gupta noted that there are approximately 1.5 to 2 million delivery executives in this segment, many of whom face financial barriers when it comes to purchasing vehicles outright. Zypp Electric has introduced a rental-based model that eliminates the need for upfront vehicle purchases, making it easier for delivery executives to switch to electric vehicles. This model not only reduces the financial burden on these workers but also accelerates the adoption of EVs in the delivery sector.

Expansion into Tier II Cities

As part of its growth strategy, Zypp Electric is planning to expand its operations beyond major metropolitan areas like Delhi, Bengaluru, and Mumbai. The company aims to enter at least five more Tier II cities within the next 12 months. Gupta highlighted the growing demand for EVs in India, noting that the country's push towards achieving net-zero emissions is driving this demand. Zypp Electric's expansion into smaller markets is a strategic move to capitalize on this trend.

Exploring New Markets and Global Expansion

In addition to expanding within India, Zypp Electric has its sights set on international markets. The company plans to enter regions such as Southeast Asia, Africa, EMEA, and the Middle East. These markets present significant opportunities for growth, given the increasing global demand for sustainable transportation solutions.

Plans for an IPO

Zypp Electric is also preparing for an initial public offering (IPO) within the next two years. Gupta stated that the company plans to pursue an IPO once it has scaled its operations to include 200,000 electric vehicles on the road and expanded into the top eight to ten cities in India. This expansion is expected to take place over the next two to two and a half years, after which the company will consider going public.

Conclusion

Zypp Electric's comprehensive growth strategy, which includes expanding its fleet, entering new markets, and making EVs more accessible to delivery executives, positions the company to capture a significant share of the electric two-wheeler fleet market in India. With plans for both domestic and international expansion, as well as a potential IPO on the horizon, Zypp Electric is poised to become a major player in the global EV market.

TWN Special