Zomato's 10-minute delivery plan is being re-evaluated

Many industry executives have informed that the

popular food delivery platform Zomato

is re-evaluating its 10-minute delivery plan as it hasn’t been able to meet the time target for all orders during its pilot launch in Gurgaon. A source aware of this stated, “Shortage of delivery fleet and intense heatwave in the North, which has also led to the limited delivery workforce, are causing delivery delays of 15-20 minutes, unlike the 10-minute commitment offered by Zomato Instant. Besides, Instant does not have a separate delivery team yet.” However, The food delivery company informed that the plan, which was launched in the month of April, is running as expected.

A spokesperson of Zomato said, “The 10-minute delivery pilot in limited locations of Gurgaon is on track. The pilot was intended to identify a consumer demand for quick-commerce, and we've been successful at that. The future course for the pilot is to deepen our penetration in Gurgaon before we scale this up to other cities and finetune a model that would work best for our restaurant and delivery partners.” The Instant plan received severe backlash when it was announced.