Zomato is Now Officially ‘Eternal’ as Ministry Approves Name Change

Leading online food delivery company Zomato Ltd has officially rebranded as Eternal Limited, following approval from the Ministry of Corporate Affairs (MCA). The change, effective from March 20, 2025, was announced through a regulatory filing.

In its statement, the company clarified that the name change applies only to the corporate entity and does not impact its brand identity, mobile app, or consumer-facing services. However, the company's stock ticker will be updated from ZOMATO to ETERNAL on the stock exchange.

Shareholders' Approval and Regulatory Process

The decision to rename Zomato was not abrupt—it was part of a carefully planned strategy. The proposal was first approved by the company’s board of directors on February 6, 2025. Subsequently, it was presented to shareholders on March 10, 2025, through a postal ballot. The scrutinizer's report outlining the voting results was published on March 9, 2025.

Additionally, along with the name change, amendments to the company’s Memorandum of Association (MoA) and Articles of Association (AoA) were also approved. These changes were necessary to ensure that all legal and corporate documents reflected the rebranding.

Why the Name Change?

Zomato’s decision to rebrand as Eternal Limited is aligned with its expansion beyond food delivery. While Zomato is widely known for its restaurant discovery and food delivery services, the company has diversified its operations over the years.

Some of its key business verticals include:

• Blinkit – A rapid commerce platform offering quick grocery and essentials delivery.

• Hyperpure – A B2B food supply business catering to restaurants and cloud kitchens.

• District – A platform focused on dining experiences and event-based services.

With these business expansions, Zomato felt the need to establish a broader corporate identity that isn’t limited to food delivery alone. CEO Deepinder Goyal also revealed that following the acquisition of Blinkit, the management team had already been referring to the company as Eternal internally. This transition now formalizes that shift.

Impact on Branding and Stock Market Listing

While the corporate entity is now officially Eternal Limited, the company has assured that its consumer-facing branding, including the Zomato app and website, will remain unchanged. Customers will continue to use Zomato for food ordering and restaurant discovery without any impact from the name change.

However, the company’s corporate website will move from zomato.com to eternal.com, reinforcing its new identity. Investors should also note that Zomato’s stock ticker will be changed from ZOMATO to ETERNAL, which will reflect in the stock exchanges moving forward.

Zomato’s Stock Performance Amid Rebranding

Despite the major rebranding announcement, Zomato's stock showed a positive response in the market. On March 20, shares of Zomato Ltd closed at ₹224.50, up by ₹1.05, or 0.47%, on the Bombay Stock Exchange (BSE).

Analysts believe that the rebranding reflects Zomato’s long-term vision, which might attract more institutional investors looking at companies with multi-segment growth potential.

Final Thoughts

Zomato’s transformation into Eternal Limited marks a new chapter for the company, emphasizing its ambitions beyond food delivery. With Blinkit, Hyperpure, and District playing crucial roles in its diversification, the company is setting itself up for long-term growth.

While its consumer brand remains unchanged, the corporate rebranding signals a strong strategic move toward building a consolidated tech-driven enterprise. The changes will be reflected across its corporate identity, website, and stock market listing in the coming months.