Zomato Introduces ‘Pure Veg Fleet’ and ‘Pure Veg Mode’ for Vegetarian Customers

Foodtech behemoth Zomato has recently unveiled an innovative solution to cater specifically to customers adhering to a 100% vegetarian diet. This initiative includes the launch of a dedicated delivery fleet named ‘Pure Veg Fleet’ and the introduction of a new feature on its app called ‘Pure Veg Mode’.

Zomato Addressing the Vegetarian Preferences

Zomato's CEO and founder, Deepinder Goyal, took to social media platform X (formerly Twitter) to announce this significant development. He emphasized the importance of catering to the unique preferences of India, which boasts the largest percentage of vegetarians globally. Goyal highlighted the discerning nature of vegetarian consumers regarding food preparation and handling, indicating a crucial need for specialized services.

Pure Veg Mode and Fleet

The Pure Veg Mode feature on the Zomato app will curate a selection of restaurants serving exclusively vegetarian cuisine. Restaurants offering any non-vegetarian items will be excluded from this mode. Moreover, the newly launched Pure Veg Fleet will exclusively handle orders from these pure vegetarian restaurants, ensuring that non-vegetarian meals or vegetarian meals from non-vegetarian establishments are not served through this fleet.

What is Zomato's Pure Veg?

Pure Veg is a two-pronged approach by Zomato to address the specific needs of vegetarian consumers.

• Pure Veg Mode: This feature curates a list of restaurants that exclusively serve vegetarian food. Any restaurants offering non-vegetarian items will be excluded from this section.

• Pure Veg Fleet:  This delivery fleet will only handle orders from the restaurants listed under Pure Veg Mode. This ensures that vegetarian meals are transported in a completely vegetarian environment, providing peace of mind to customers with strict dietary preferences.

Phased Rollout and Future Plans

Goyal announced a phased rollout of these features across the country in the coming weeks. He also hinted at Zomato's future plans to introduce more specialized fleets catering to diverse customer needs. For instance, a specialized cake delivery fleet equipped with hydraulic balancers to prevent cake damage during transit is in the pipeline.

Continual Innovation and Service Expansion

This move underscores Zomato's commitment to continual innovation and service expansion to meet evolving consumer demands. The company has been experimenting with various new services and features, such as the daily payout feature for select restaurants and the ambitious goal of achieving 100% deliveries via electric vehicles by 2033.

Zomato's  Financial Performance and Market Outlook

Zomato's recent financial performance has been noteworthy, with the company posting its third consecutive profitable quarter in Q3 FY24. This positive trajectory has bolstered investor confidence, leading to a surge in the company's share price. Analysts at Jefferies have identified Zomato as one of their 'top picks' for the next five years, projecting significant growth potential in the stock.

Conclusion

With the launch of the Pure Veg Fleet and Pure Veg Mode, Zomato aims to enhance its services and cater effectively to the vegetarian segment of its customer base. These initiatives reflect the company's proactive approach to innovation and its commitment to meeting the diverse needs of consumers in India's dynamic food delivery landscape.