X rolls out new algorithm update to make smaller creators more visible

X (Formerly Twitter) Unveils Algorithm Update by Elon Musk to Amplify Visibility for Smaller Creators

X, formerly known as Twitter, is rolling out a new update to its algorithm that will make smaller creators more visible. The update will surface posts from smaller accounts and posts outside users' network in the 'For You' feed.

This is part of Elon Musk's plan to turn X into a creator platform. He has said that he wants to make it easier for creators to build an audience and make money on X.

In recent months, X has rolled out other features to support creators, such as support for long-form posts, an ad revenue-sharing program, and the ability to upload up to two hours of video content.

Musk has also revealed his own artificial intelligence bot, Grok, which is designed to challenge ChatGPT. Grok is trained on data from X, so it is better informed on the latest developments than other AI bots with static datasets.

Grok is currently in testing with a limited group of users, but it is expected to be made available to all X Premium+ users after it exits the testing stage.

Algorithm Enhancement:

X's current 'For You' feed predominantly features popular and trending posts from the platform, as well as content from users on the following list. The upcoming algorithm update will significantly alter this by actively showcasing posts from smaller accounts. This adjustment intends to introduce users to diverse content outside their immediate social circles.

Diversifying User Feeds:

Musk emphasized that the algorithm modification is designed to expose users to a broader range of content, including posts from accounts they may not be directly following. The objective is to make the platform more inclusive and provide visibility to creators who may have limited followers.

Continuous Platform Evolution:

X, under Musk's ownership, has been implementing various updates and features in recent months. These include support for long-form posts with an extended character limit of 25,000 for premium subscribers, the ability to share up to two hours of video content, and the introduction of an ad revenue-sharing program.

Grok AI Bot:

Elon Musk also introduced Grok, the first product from his xAI company, designed to compete with ChatGPT. Grok is currently undergoing testing with a limited group of US users. It utilizes dynamic datasets from X to stay informed about the latest developments, setting it apart from other bots relying on static datasets.

Grok Availability:

After the testing phase, Grok is set to be available to all X Premium+ users. The artificial intelligence bot is part of Musk's broader initiatives in the AI space.

Industry Impact:

This algorithm update by X reflects a strategic move to prioritize content diversity and elevate the visibility of smaller creators. Musk's efforts to evolve the platform and introduce AI innovations like Grok demonstrate a commitment to staying at the forefront of social media technology.

Latest facts

• Grok is the product of two months of development and is expected to be made available to all X Premium+ users after it exits the testing stage.

• Musk has said that he wants to make it easier for creators to build an audience and make money on X.

• In recent months, X has rolled out other features to support creators, such as support for long-form posts, an ad revenue-sharing program, and the ability to upload up to two hours of video content.