Vodafone Ideas Partners with Nazara Tech

Vodafone Idea today announced a partnership with Nazara Technologies and launched a new service called Vi Games. This new gaming service offers Vodafone Idea subscribers more than 1,200 games in free and premium tiers.

The chief marketing officer, Avneesh Khosla has said, “We are seeing a significant uptake of gaming consumption in India with more than 95% of gaming enthusiasts using the mobile device to enjoy a wide variety of content.”

He further said that the company sees gaming as a major focus area of its digital content strategy and it intends to build a comprehensive play encompassing most facets of gaming with the aim of establishing Vi Games as a preferred destination for both casual and serious gamers.

Vi Games includes a library of games in three categories, with the Gold Pass priced at Rs 50 for postpaid users and Rs 56 for prepaid users with a validity of 30 days. It also provides a Platinum Pass priced at Rs 25 for postpaid users and Rs 26 for prepaid users. The gaming service will have more than 250 games, which will be available for free for all Vodafone Idea subscribers.