VISA introduces Global Crypto Advisory Service for Banks and Merchants

Visa Inc, has launched a crypto advisory service for banks and merchants. The company has decided to take this decision after having investor demand for crypto services. It also aims towards the financial institutions that want to attract customers with crypto offerings.

According to a study done by Visa, around 40% of crypto owners are interested in switching their primary bank with the one that offers crypto-related services. Visa has already allowed its users to buy, sell, and custody digital currency.