USA Brings out Privacy Bill to Ban Targeted Advertising on Digital Platform

The United States of America has brought out a new privacy bill to ban the targeted advertising on digital platforms by social media giants like Meta and Google. The bill will allow users to sue these platforms whenever they broke the law, with grants up to $5,000 in relief per violation.

The bill is titled, “The Banning Surveillance Advertising Act” that will limit the ways that Big Tech serve ads to their users. The new privacy bill is premised on the unseemly collection and hoarding of personal data to enable ad targeting. 

The lead sponsor of the bill, Eshoo has said that the previous practice allowed the online platforms to chase user engagement at great cost to society. Not only this, but it also promotes disinformation, discrimination, voter suppression, privacy abuses and so many other harms. She also said that the surveillance advertising business model is broken. 

After this bill, the protected class information, such as race, gender, religion and personal data purchased from data brokers will not be allowed anymore.