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Unicorn Gupshup acquires OneDirect

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Unicorn Gupshup acquires OneDirect
03 Jun 2022
min read

News Synopsis

Gupshup, which enables companies to manage customer conversations across channels, said it has acquired OneDirect, an AI-enabled customer service platform that serves Southeast Asia and the Middle East. Neither company provided information about the value of the transaction.

According to Gupshup, the acquisition will enhance the service and enable conversations with powerful and flexible live agent assist solutions. Last April, Gupshup became a unicorn after raising $100 million from Tiger Global Management worth $1.4 billion.

With OneDirect, businesses can manage customer conversations such as SMS, WhatsApp, Instagram, Google Business Messenger, RCS, voice, and email from a simple, and unified interface.

OneDirect has processed over 1 billion customer interactions in 10 different languages ​​for leading  BFSI, retail, consumer electronics, travel, and hospitality brands. These customers include Canara Bank, SBI Card, PayTM, Whirlpool, IFB, Vistara, Indigo, OYO, McDonald's, and Tata CLiQ.

Vishrut Chalsani, Co-founder and CEO, OneDirect said, “Gupshup’s advanced AI capabilities combined with Onedirect's robust customer service and engagement platform will provide businesses the ability to reinvent the customer experience.”