Unacademy Launches Physical Stores

One of the best Edtech companies in the country- Unacademy has stepped in to mark its hybrid- retail presence. It has launched Physical stores called experience stores. Currently, Unacademy is likely to launch four stores that will be an experience zone for students and parents to understand its products and offers. Gaurav Munjal, chief executive officer, and cofounder, Unacademy Group said: “We believe online education is the future. However, we think people need awareness on why online will work. It is not so much about hybrid learning but more about an omnichannel presence. We have no plans of entering a hybrid-learning model yet.” The stores will majorly focus on new users looking to find online education options. However, Existing students can also come and interact with their teachers. The experience store will feature a counseling area, a library, and also classrooms. Mr. Munjal further said: “The idea of having top educators host sessions at these stores is to ensure that learners also do get a connect. Usually, sessions from some of these top educators on Unacademy is attended by 10,000 students,” Unacademy has opened its first store in Delhi and plans to open stores in  Kota, Jaipur, and Lucknow in the coming weeks.