U.K.-based AI Music acquired by Apple.

Tech giant Apple has recently acquired the song-shifting startup AI music. The U.K.-based startup creates music based on different responses and interactions from users by implementing artificial intelligence technology. The acquisition was completed recently according to Bloomberg sources. The startup was known for its song shifting technology which offered royalty-free music. The USP of the startup was that it used to deliver a custom playlist by analyzing different factors such as time, certain conditions, etc. using artificial intelligence to deliver a unique music experience to its users each time. It also claimed that its algorithm can change and adapt music for different sections of users such as publishers, fitness enthusiasts, marketers, and others.