Truecaller and Zepto Join Forces to Enhance Communication in Quick Commerce Sector

Zepto, one of India’s leading quick commerce platforms, has announced a strategic partnership with Truecaller, a global communication platform. This collaboration aims to enhance communication between Zepto’s teams and its users—spanning delivery partners, customer support staff, and onboarding teams. The move comes as part of a broader effort to boost operational efficiency and build greater trust among users in the fast-paced quick commerce industry.

Enhancing User Experience Across the Zepto Ecosystem

By integrating Truecaller’s Customer Experience Solutions, Zepto seeks to make every interaction—from onboarding to order delivery—more seamless and transparent. The solution helps Zepto improve user engagement at multiple touchpoints in a typical customer journey.

Verified Business Caller ID for Better Caller Recognition

One of the key features being leveraged by Zepto is Truecaller’s Verified Business Caller ID. This allows Zepto to showcase its brand name, logo, and a verified badge during outbound calls. This transparency helps customers instantly recognize the caller and builds confidence in answering service-related calls, which is especially important for timely deliveries or onboarding communications.

Adding Context to Calls with Advanced Truecaller Features

In addition to caller verification, Zepto is utilizing Truecaller’s advanced features including:

• Call Reason: Lets users know the purpose of the call before picking up.

• Video Caller ID: Displays a branded video before the call connects, adding a visual identity to the communication.

• Call Me Back Option: Makes it easier for users to reconnect with Zepto in case of missed calls, often related to deliveries or onboarding queries.

These features collectively reduce call drop-offs and improve the likelihood of successful, meaningful interactions.

Verified Campaigns for Personalized, Branded Outreach

Zepto has also rolled out Verified Campaigns, which allow them to communicate with users through branded SMS and calls. This tool is used for running targeted outreach campaigns—keeping users informed and engaged with relevant updates, promotions, or service communications. It plays a vital role in reducing spam perception and increasing user responsiveness.

Streamlining Onboarding with One-Tap, OTP-Less Login

To reduce friction in the onboarding process, Zepto is using Truecaller’s SDK (Software Development Kit). This technology enables OTP-less, one-tap login for both Zepto and Zepto Café platforms. By eliminating the need for one-time passwords, the signup process becomes faster, particularly during high-traffic periods, reducing user drop-offs and improving conversion rates.

Leadership Perspective: Trust Is Key in Quick Commerce

Kaivalya Vohra, Co-Founder of Zepto, emphasized the role of trusted communication in the quick commerce landscape. He stated:

“In the fast-moving world of quick commerce, trusted communication is foundational to every successful transaction. Whether it’s coordinating deliveries or engaging with users, every interaction must be secure, seamless, and reliable.”

He added that the partnership with Truecaller helps safeguard critical communication channels and enhances both user trust and operational efficiency.

Truecaller’s Global Mission to Build Trusted Communication

Priyam Bose, Global Head, GTM & Developer Products at Truecaller, echoed this sentiment, saying:

“Zepto’s promise of speed, convenience, and reliability aligns perfectly with Truecaller’s mission to power trusted and contextual communication at scale.”

He added that their solutions are designed to help brands like Zepto ensure secure onboarding, delivery coordination, and fraud protection—making every interaction trustworthy and efficient.

Truecaller’s Business Solutions Trusted by 2,500+ Brands Worldwide

Currently, over 2,500 businesses globally use Truecaller’s Customer Experience Solutions. The tools are specifically designed to:

• Build brand recognition

• Improve customer trust

• Protect users from spam, scams, and fraudulent communication

With the rapid growth of quick commerce in India, solutions like these are increasingly vital for maintaining credibility and customer satisfaction.

Conclusion: A Step Toward More Reliable Quick Commerce

The Truecaller-Zepto partnership is a significant move in creating a more secure, streamlined, and trustworthy experience for users in India’s evolving quick commerce market. Through verified caller IDs, contextual communication, and easier onboarding, the two companies are setting new standards for digital engagement in e-commerce logistics.