Toyota Rumion India Launch: A Rebadged Maruti Ertiga-based MPV

Introducing the Toyota Rumion MPV in India 

Toyota is preparing to introduce another badge-engineered product in the Indian market, as the all-new Toyota Rumion MPV is scheduled for launch in September 2023. This three-row utility vehicle will be a rebadged version of the popular Maruti Suzuki Ertiga, becoming Toyota's fourth MPV in its portfolio alongside the Innova Crysta, Innova Hycross, and Vellfire.

Introducing the Toyota Rumion MPV in India

The Toyota Rumion made its global debut in October 2021 and has already been launched in various international markets, including South Africa. The Indian-spec Toyota Rumion is expected to closely resemble the Maruti Ertiga in terms of design, with some cosmetic updates to distinguish it as a Toyota product. These updates may include a new grille, an all-black upholstery, redesigned alloy wheels, and Toyota badging throughout the vehicle.

Design and Cosmetic Updates of the Toyota Rumion

In terms of overall appearance, the Toyota Rumion MPV is expected to share a striking resemblance to the Maruti Ertiga. While the fundamental design elements remain the same, the cosmetic updates will provide the Rumion with its own unique identity. With a focus on enhancing the overall appeal, Toyota's design cues will add a touch of exclusivity to the MPV, making it instantly recognizable as a Toyota vehicle.

Powertrain Options for the Toyota Rumion MPV

Under the hood, the Toyota Rumion MPV will be powered by a 1.5-liter K-series naturally-aspirated petrol engine. This engine is capable of generating 103 bhp of power and 138 Nm of peak torque.

The power will be transmitted to the wheels through a 5-speed manual gearbox as standard, while a 6-speed torque-converter automatic transmission will be available as an option. Toyota might also introduce a bi-fuel CNG variant of the Rumion at a later date, offering customers additional fuel options.

Expected Price Range and Competitors in the Indian Market

The Toyota Rumion MPV will be the third badge-engineered product to be introduced under the Toyota-Suzuki global alliance in the Indian market. It is anticipated that the Rumion will be competitively priced, with an expected range starting from Rs 8.99 lakh and going up to Rs 13.49 lakh (ex-showroom).

As it enters the MPV segment, the Toyota Rumion will compete against popular models like the Maruti Suzuki Ertiga and Kia Carens, among others.

With the launch of the Toyota Rumion, Indian consumers can look forward to a versatile and feature-packed MPV that combines the reliability and brand reputation of Toyota with the proven success of the Maruti Ertiga.

As the competition intensifies in the MPV segment, the Toyota Rumion aims to offer a compelling option for buyers seeking a spacious, comfortable, and well-equipped family vehicle.

Conclusion

Toyota's upcoming launch of the Rumion MPV in India marks another addition to the brand's portfolio in the country. As a rebadged version of the Maruti Suzuki Ertiga, the Rumion presents a compelling option for customers in the competitive MPV segment.

With its expected design updates and cosmetic enhancements, the Toyota Rumion will bear the distinctive Toyota brand identity while retaining the practicality and appeal of the Ertiga.

The MPV's powertrain options, including a 1.5-liter petrol engine with manual and automatic transmissions, offer versatility and fuel efficiency.

Toyota aims to price the Rumion competitively, starting from Rs 8.99 lakh to Rs 13.49 lakh (ex-showroom), positioning it to rival other popular MPVs in the Indian market such as the Maruti Suzuki Ertiga and Kia Carens.

As the Rumion makes its entry into the Indian market, consumers can expect a reliable, feature-packed MPV that caters to the needs of families seeking spaciousness, comfort, and modern amenities.

By leveraging the successful platform of the Maruti Ertiga and incorporating Toyota's brand reputation for quality and reliability, the Rumion aims to carve out a place for itself in the competitive MPV segment.

With its upcoming launch, the Toyota Rumion presents an exciting opportunity for Indian customers to explore a well-rounded MPV option backed by Toyota's legacy and Maruti Suzuki's proven success.