TikTok Unveils 'LIVE Fest' to Spotlight Premier Streaming Talent on the Platform

TikTok Unveils 'LIVE Fest' to Spotlight Premier Streaming Talent on the Platform

TikTok is ramping up efforts to make live-stream commerce a central element of its platform, similar to its success in the Chinese version. The latest push comes in the form of "LIVE Fest," an in-app event designed to showcase the app's top live creators and promote engagement around real-time broadcasts.

Key Features of 'LIVE Fest' :

• LIVE Fest will be a global event across 50+ countries and regions.

• The event will begin on December 1st and end on December 16th.

• Creators can participate in the event by going LIVE during the campaign period, completing special LIVE Fest challenges, and participating in community rankings.

• The top-ranked creators will be eligible to receive rewards, which may include exclusive prizes, extra Diamond rewards, and an invitation to a VIP global creator award event early next year.

Why it Matters:

TikTok is really pushing live-stream commerce in the app, and LIVE Fest is a way to generate interest in live content and drive engagement around in-the-moment broadcasts. The event is also a way for TikTok to recognize and celebrate its top live creators and provide them with a platform to showcase their talent to a global audience.

Driving Interest in Live Content:

To bolster interest and maximize engagement around live content, TikTok is launching "LIVE Fest," an in-app event that will feature some of its top live creators. The aim is to create a vibrant environment where creators can participate in live challenges and activations, fostering a deeper connection with their audience.

Global Recognition and Rewards:

"LIVE Fest" is a global event spanning 50+ countries and regions, recognizing and celebrating top creators. Throughout the event, creators can earn rewards for going live, connect with fellow creators, and showcase their creativity to a global audience. The event promises a series of updates shared on @TikTokLIVE_US in the coming weeks.

LIVE Fest Event Overview:

The event is set to kick off "later this month," with the tournament period running from December 1st to December 16th. While specific details about the event are yet to be revealed, TikTok emphasizes that it will offer various ways for live creators to participate and win exclusive prizes.

How to Participate in LIVE Fest Event :

Creators can participate by going live during the campaign period, engaging in special LIVE Fest challenges, and contributing to community rankings. The points collected during LIVE Fest will automatically determine creators' rankings, with top-ranked participants becoming eligible for rewards. Winners may also receive invitations to a VIP global creator award event in early 2024, additional Diamond rewards, and more.