The Pandemic Caused The Change In Consumer Behaviour

The pandemic did change a lot of things for us and for many industries. It includes the food industry as well. The pandemic has caused a lot of people to shift to placing orders online rather than going to a restaurant. In the annual report of Britannia, it said that the pandemic has affected consumer behaviour and has changed their preferences.

Along with it the company also said that it's going to focus on the manufacturing of its dairy products and will try to have some growth in value-added products. Its also planning to expand its dairy portfolio and is trying to adapt to e-commerce. This can be beneficial for the company. It’s also trying to enhance its products. The company is also planning to expand its reach to rural areas as well. In the international business, the company talked about targeting the Indians living overseas. It is a good initiative and strategy. It also presents the changes that a company needs to follow as the market and consumer behaviour keeps on changing and if a company wants to survive they need to follow these pointers.