TECNO Joins Forces with Kolkata Knight Riders for the #SignalJeetKa Campaign

TECNO, a leading tech brand known for its innovative approach and seamless connectivity, has announced an exciting new partnership with the Kolkata Knight Riders (KKR). This collaboration aims to celebrate the passion of cricket lovers across India through the #SignalJeetKa campaign, ensuring that fans stay connected to every thrilling moment of the game.

Cricket: More Than Just a Sport in India

Cricket in India is more than just a game—it’s an emotion, a festival, and an essential part of the nation’s culture. TECNO recognizes this sentiment and is committed to enhancing the fan experience by providing cutting-edge smartphones that deliver superior connectivity. With the #SignalJeetKa initiative, TECNO ensures that cricket enthusiasts never miss a boundary, wicket, or super over, regardless of where they are.

The Vision Behind #SignalJeetKa

TECNO’s #SignalJeetKa campaign is designed to enhance the way fans experience cricket, providing uninterrupted signal strength and connectivity. This initiative aligns perfectly with KKR’s philosophy of perseverance and excellence, as expressed in their iconic motto, Korbo Lorbo Jeetbo.

Official Statements on the Partnership

Mr. Arijeet Talapatra, CEO of TECNO Mobile India, expressed his excitement about the partnership:

“We are thrilled to collaborate with Kolkata Knight Riders. Cricket is a unifying force that brings millions together, and TECNO’s mission is to empower India’s youth. Through #SignalJeetKa, we aim to keep fans connected, ensuring they never miss a moment of the action. Just as KKR players give their all on the field, TECNO is dedicated to delivering superior technology for a seamless experience.”

Mr. Binda Day, CMO of Knight Riders Sports, also shared his enthusiasm:

“Technology plays a crucial role in the growth of cricket, especially in a digitally evolving country like India. Partnering with TECNO allows us to create an immersive experience for our fans, bringing them closer to the sport they love. Our collaboration will ensure that every fan remains engaged, connected, and part of the KKR journey.”

How TECNO Enhances the Cricket Experience

TECNO’s smartphones are designed to provide superior network reception, high-speed performance, and immersive display quality, making them an ideal choice for cricket enthusiasts who stream matches, interact on social media, or engage in live discussions. The brand’s AI-powered enhancements ensure smooth connectivity, even in challenging network conditions such as stadiums, crowded spaces, or remote locations.

TECNO’s Commitment to Innovation

TECNO has established itself as a pioneer in AI-driven mobile technology, offering products that combine aesthetic design with state-of-the-art connectivity features. As part of its broader vision, TECNO continues to integrate artificial intelligence, smart gaming devices, and innovative digital solutions into its ecosystem, ensuring a seamless digital experience for users worldwide.

About TECNO

TECNO is an AI-powered technology brand with a presence in over 70 markets across five continents. The brand’s philosophy, “Stop At Nothing,” drives its pursuit of innovation and excellence. TECNO offers a wide range of products, including smartphones, wearables, laptops, smart gaming devices, and home automation solutions. By integrating cutting-edge AI technologies, TECNO continues to empower users with enhanced digital experiences.

About Kolkata Knight Riders

The Knight Riders franchise is one of the most recognized brands in international cricket, with a history of success in various leagues. KKR has won the TATA IPL championship three times (2012, 2014, 2024) and has consistently been a strong contender in the league.

Apart from the IPL, the Knight Riders brand extends its presence globally with franchises such as:

• Trinbago Knight Riders (TKR) in the Caribbean Premier League (CPL)

• Abu Dhabi Knight Riders (ADKR) in UAE’s International League T20

• Los Angeles Knight Riders (LAKR) in USA’s Major League Cricket

KKR has also established the Knight Riders Academy, which focuses on identifying and nurturing young cricketing talent from India and beyond, ensuring a steady pipeline of skilled players for the future.

Conclusion

The TECNO-KKR partnership is set to redefine how cricket fans engage with the game. By combining TECNO’s expertise in mobile technology with KKR’s dynamic energy on the field, the #SignalJeetKa campaign promises to create a more immersive and connected cricket experience. This collaboration reinforces TECNO’s commitment to innovation and KKR’s mission to bring fans closer to the game they love.