TataNeu could be Worth $15 Billion

According to a report by Indian Financial Services Group JM Financial, Tata Digital's superapp TataNeu, which unifies all of its digital services and apps on a single platform, could be worth $15 billion. This could be a natural progression for the steel-to-tech-to-auto conglomerate, which also owns retail stores like Westside and Croma, FMCG brands ranging from tea to salt, and the grocery delivery app BigBasket.

JM Financial said, “We believe there is a lot of value in the Tata ecosystem that Tata Digital can help unlock. Based on the gross merchandise value of key categories on Tata Neu, we believe the value of Tata Digital could be upwards of $15 bn."

In fact, the report compares it to Walmart's e-commerce pivot — and can successfully leverage online and offline shopping experiences — something that Amazon and Jio are also attempting. However, it is not without risk.

The report stated, “While Tata is ticking all the right boxes in their digital shift, the mere enormity of this transition makes this an audacious endeavour. Drawing lessons from Walmart’s pivot to e-commerce, we believe Tata will need sustained investments in this space to succeed." Tata Digital is yet to add existing brands like Vistara, Air India, Tanishq, Titan and others to the super app.