Tata Tea Chakra Gold Teams Up with Pushpa 2 for a Special Campaign

Tata Tea Chakra Gold, a cherished tea brand in South India, has partnered with the much-awaited film Pushpa 2: The Rule. This collaboration marks the convergence of two icons, celebrating strength, intensity, and cultural pride. Under the theme ‘Ghanam Cinema tho Ghanam Chai’ (Grand tea with grand cinema), the campaign promises to deliver a unique blend of cinema and tea culture.

Special-Edition Pushpa 2 Tea Packs

To commemorate this collaboration, Tata Tea Chakra Gold has introduced special-edition tea packs inspired by Pushpa 2. These packs feature interactive QR codes that unlock a range of experiences, including contests, giveaways, and exclusive movie-related content. Fans can engage with these elements to deepen their connection with both the film and the tea brand, creating a sense of excitement and loyalty.

Fanizm: A Unique Platform for Movie Enthusiasts

The collaboration extends beyond tea packs, introducing Fanizm, an engaging platform developed in partnership with Mythri Movie Makers. This initiative allows cinema enthusiasts to participate in campaigns, compete in interactive challenges, and win exciting prizes. Fanizm enhances the cinematic experience, bridging the gap between fans and their favorite movie characters.

Industry Leaders Speak on the Collaboration

Puneet Das, President of Packaged Beverages at Tata Consumer Products, shared his thoughts:

“This partnership reinforces Tata Tea Chakra Gold’s deep connection with South Indian culture. Both our brand and Pushpa 2 resonate with strength and authenticity, and we’re thrilled to deliver an unforgettable experience for millions of fans.”

Similarly, the CEO of Mythri Movie Makers highlighted the synergy between the two icons:

“Pushpa's journey mirrors the legacy of Tata Tea Chakra Gold – celebrating resilience and determination. This partnership inspires audiences with its core values, transcending the boundaries of cinema.”

Digital Activation: #PoseWithPushpa

As part of the campaign, Tata Tea Chakra Gold has introduced the interactive digital activation #PoseWithPushpa. Through an innovative web app powered by advanced image background removal technology, fans can create personalized movie-style posters, immersing themselves in the cinematic world of Pushpa 2. This initiative has sparked excitement and engagement among fans, offering a unique way to connect with the film.

Blending Tea and Cinema: The Vision

Mac Machaiah, Chief Client Officer at Wavemaker India, applauded the partnership:

“This groundbreaking collaboration merges the dynamic energy of Telugu cinema with the cultural significance of tea. Together, we’re igniting a ‘Ghanam life’ experience that resonates deeply with fans across the region.”

The campaign features teasers, digital activations, and retail promotions, building momentum as the film's release date approaches.

Conclusion

Tata Tea Chakra Gold’s partnership with Pushpa 2: The Rule is a celebration of culture, resilience, and shared values. From innovative tea packs and digital activations to engaging platforms like Fanizm, the campaign captures the hearts of South Indian fans, blending the richness of tea with the grandeur of cinema.