Tata Curvv EV Unveiled: Starting Price at Rs 17.49 Lakh

Tata Motors has officially entered the competitive mid-size SUV segment with the launch of its highly anticipated electric vehicle, the Curvv EV. Priced at an attractive Rs 17.49 lakh (ex-showroom), the Curvv EV is strategically positioned to challenge well-established competitors like the MG ZS EV. This new model from Tata Motors is expected to make a significant impact in the electric vehicle (EV) market with its advanced features and competitive pricing.

Bookings for the Curvv EV are set to open on August 12, 2024, generating considerable excitement among potential buyers. The SUV boasts a range of innovative technologies and a stylish design, promising a compelling alternative in the rapidly growing EV market. By launching the Curvv EV, Tata Motors aims to capture a substantial market share and establish itself as a strong contender in the electric mobility sector.

Tata Curvv EV: Battery Specifications and Range

The Tata Curvv EV offers two battery pack options: a standard 45 kWh and an upgraded 55 kWh variant. According to the Automotive Research Association of India (ARAI), the 45 kWh battery provides a range of up to 502 kilometers on a single charge, while the 55 kWh battery extends the range to 585 kilometers. Tata Motors has conducted internal tests under their C75 protocol, indicating that the 45 kWh battery delivers a range of 330 to 350 kilometers, and the 55 kWh battery offers 400 to 425 kilometers.

Both versions of the Curvv EV are powered by a 167 bhp motor located on the front axle. The vehicle accelerates from 0 to 100 km/h in just 8.6 seconds and reaches a top speed of 160 km/h. Charging capabilities are robust; with a 70 kW charger, the battery can be charged from 10 to 80 percent in about 40 minutes. A 15-minute charge provides an additional range of up to 150 kilometers. Additionally, the Curvv EV features vehicle-to-load (V2L) and vehicle-to-vehicle (V2V) charging options, enhancing its utility.

Tata Curvv EV: Interior Features and Comfort

The interior of the Tata Curvv EV is designed for both style and functionality, featuring a dual-tone white and grey color scheme. The dashboard design is reminiscent of the Nexon EV, equipped with a 12.3-inch infotainment system that supports wireless Android Auto and Apple CarPlay. A 10.25-inch digital instrument cluster includes a navigation map display, and the cabin boasts a new gear shift, a 6-way electrically adjustable driver’s seat, a panoramic sunroof, and a premium 320-watt JBL sound system. Additional comfort features include front ventilated seats, a two-step rear seat recline function, 45W Type C charging ports at the front and rear, and a cooled glove box.

Safety is a priority for the Curvv EV, which includes an electric parking brake with auto-hold, Level 2 Advanced Driver Assistance Systems (ADAS), six airbags, a 360-degree camera, an electronic stability program, front parking sensors, all four disc brakes, and a blind-spot monitor.

Tata Curvv EV: Exterior Design and Features

The Tata Curvv EV’s exterior design highlights its modern aesthetic with full LED lighting and connected LED daytime running lights (DRL). It features 18-inch alloy wheels, flush door handles, and a distinctive sloping roofline. The SUV offers a ground clearance of 190 mm and a water wading capacity of 450 liters. With a boot space of 500 liters and additional storage in the front trunk (frunk), the Curvv EV stands out as the first SUV in its segment to include a power-assist tailgate with gesture control, adding convenience to its practical design.

Tata Curvv EV: Pricing and Variants

The Tata Curvv EV is launched at an introductory price of Rs 17.49 lakh (ex-showroom). It is available in five variants across two battery options. The 45 kWh version is offered in Creative, Accomplished, and Accomplished+ S trims, while the 55 kWh variant comes in Accomplished, Accomplished+ S, Empowered+, and Empowered+ A trims. The Curvv EV competes with the MG ZS EV, which is priced between Rs 18.98 lakh and Rs 25.44 lakh (ex-showroom).

Conclusion 

The Tata Curvv EV marks a significant advancement in Tata Motors’ electric vehicle lineup, combining modern design, impressive performance, and advanced features. With its starting price of Rs 17.49 lakh (ex-showroom), the Curvv EV is positioned to be a competitive player in the mid-size SUV segment, particularly against rivals like the MG ZS EV. The vehicle’s range options, robust battery specifications, and rapid charging capabilities cater to a variety of consumer needs. Inside, the Curvv EV offers a blend of comfort and technology, including a sophisticated infotainment system, premium materials, and extensive safety features. Its sleek exterior design, practical storage solutions, and innovative features like gesture-controlled tailgate further enhance its appeal. By offering a comprehensive range of variants and battery options, Tata Motors aims to capture a substantial share of the growing electric vehicle market with the Curvv EV, making it a compelling choice for prospective buyers in the segment.