Swiggy Unveils Smart Links for Boosting Online Orders: Enhancing Restaurant Growth

Swiggy, a leading on-demand service platform, has introduced a powerful new tool called 'Smart Links' aimed at empowering restaurants to expand their digital presence and drive business growth. This innovative solution enables restaurants to leverage their social media platforms such as WhatsApp, Instagram, and Facebook to seamlessly direct customers to their menu page on Swiggy, facilitating increased visibility and accessibility.

How Swiggy Smart Links Work

Smart Links: A Game-Changing Marketing Tool

Smart Links are essentially free, customized links that restaurants can seamlessly integrate into their social media profiles on platforms like WhatsApp, Instagram, and Facebook. These links act as a direct bridge, guiding customers straight to the restaurant's dedicated menu page on the Swiggy app.

But the benefits extend beyond simple navigation. Smart Links boast powerful tracking capabilities that grant restaurants valuable insights into customer behavior. By analyzing actions taken after clicking an ad, restaurants can gain a deeper understanding of purchase decisions, including what items are ordered and when

Driving Results and Impact

Since its launch, Smart Links have garnered remarkable success, driving over four million menu sessions for 35,000 restaurant partners. New brands leveraging Smart Links have experienced a significant uptick in menu visits, witnessing a remarkable 120% increase compared to traditional marketing methods. Additionally, these restaurants are twice as likely to receive ratings within the first 15 days of operation, underscoring the effectiveness of Smart Links in boosting visibility and customer engagement.

Empowering Restaurants for Success

Deepak Maloo, AVP – Supply at Swiggy, emphasizes the transformative impact of Smart Links in empowering restaurants to effectively promote themselves, drive orders, and gain deeper insights into customer behavior. By providing restaurant partners with access to customizable Smart Links and comprehensive performance analytics, Swiggy aims to revolutionize the digital marketing landscape for the restaurant industry, fostering sustainable growth and success.

Deeper Insights and Effective Marketing

Deepak Maloo, AVP-Supply at Swiggy, emphasizes the game-changing potential of Smart Links. He highlights the free customization offered to all restaurant partners, allowing them to easily access and analyze data from individual channels. This empowers restaurants to:

• Measure performance: Track the effectiveness of their social media marketing across different platforms.

• Compare results: Gain insights into which strategies are driving the most orders.

• Optimize campaigns: Tailor their social media efforts for better customer engagement and sales.

Ultimately, Smart Links provide restaurants with a powerful tool to understand their customers better, promote themselves effectively, and drive significant growth through their online presence.

Conclusion:

Swiggy's introduction of Smart Links represents a significant milestone in enhancing the digital marketing capabilities of restaurants, offering a seamless and efficient solution for driving online orders and customer engagement. As the restaurant industry continues to evolve in the digital era, Smart Links emerge as a powerful tool for unlocking growth opportunities and maximizing revenue potential.