Swiggy to Foray into e-Commerce

Swiggy, a food delivery platform, is expanding its services and entering the e-commerce segment with the launch of Minis, a marketplace for local stores. Supr Daily operations in six cities were recently shut down by the company. Swiggy is testing a marketplace model to onboard local stores and direct-to-consumer brands. According to sources familiar with the matter, the company has already begun testing the Minis pilot.

“We’re currently piloting a platform named Minis on Swiggy that enables D2C brands, small businesses, and individual entrepreneurs to showcase their offerings directly to lakhs of customers,” Swiggy said in a statement.

This suggests that, like Instamart, Minis will be integrated into Swiggy rather than launched as a separate platform. Swiggy already offers groceries as part of its Instamart service, in addition to food deliveries. The company is now looking to expand its product line to include electronics, fashion apparel, and other items.

“The idea right now is to onboard local electronics and fashion retailers onto the Swiggy platform,” a source familiar with the matter said.