Squid Game, a Korean TV series, was the most popular, with 142 million households watching it in its first four weeks. In the third quarter of 2021, Netflix subscribers increased as non-English language series remained the streaming platform's best performers. In the three months through September 30, the US company added 4.4 million members, more than doubling the previous quarter.
Netflix's good performance comes after a difficult start to 2021, when the surge in streaming demand observed earlier in the outbreak faded. Netflix, the world's most popular streaming service, now plans to attract 8.5 million new customers in the fourth quarter, above experts' projections. Popular shows like Sex Education, the Queen's Gambit, and the global smash Squid Game are driving it.
The dystopian series, which tells about a group of people who are forced to play lethal children's games for money, has gone viral. According to Bloomberg, the Korean series is worth $900 million to Netflix after costing $21.4 million to produce.