Spotify Claims to be the Engagement Leader in India

Spotify, the Swedish audio streaming service, said, India is showing strong signs of growth as one of the platform's key emerging markets, and that it has become the country's number one service in terms of Engagement and Podcast Content.

While speaking during the company’s Investor Day presentation last week, Alex Norström, chief freemium business officer at Spotify said, “We are now the clear number one music streaming service in India, judging by engagement. As engagement grows, our playbook momentum continues to increase. With the explosive growth in brand awareness, we are also on our way to being the market leader in podcasts."

According to the company, one out of every four music listeners on Spotify in India listens to podcasts.

“When Spotify debuted publicly, we were available in 65 markets around the world. In just four years, we’ve almost tripled that number to 183 markets and territories. And this includes some of the biggest and most exciting audio markets in the world like India and South Korea and the entire continent of Africa," Spotify founder and chief executive officer Daniel Ek said at the investor day presentation.