Škoda Auto Empowers India's New Generation with the ‘Own Your Dream’ Campaign

Škoda Auto India has introduced an inspiring new campaign for the all-new Škoda Kylaq, featuring its first-ever ‘Brand Superstar,’ Ranveer Singh. Conceptualized by Publicis India, the campaign is titled ‘Own Your Dream’ and aims to connect with a broad spectrum of Indian consumers, from metropolitan cities to Tier-2 and Tier-3 markets, and beyond.

A Unique Storytelling Approach

Unlike traditional automobile advertisements that focus solely on features, this campaign tells a more profound story. It highlights modern ambition, success, and how the Kylaq is more than just a car—it’s a trusted companion for individuals striving to achieve their dreams.

Campaign Narrative: Inspiring Ambitions

The film captures various aspirational journeys, depicting people working hard to fulfill their goals. It includes newlyweds embarking on a new life journey, athletes striving for greatness, and Ranveer Singh, who metaphorically clears the clouds of doubt to reveal the Škoda Kylaq as a symbol of achieving aspirations. This powerful storytelling approach makes the campaign relatable and inspiring for consumers across different backgrounds.

Brand Vision: A Landmark Year for Škoda Auto India

Petr Janeba, Brand Director at Škoda Auto India, shared his excitement about the campaign and emphasized the significance of 2025 as a milestone year for the company. He stated, “2025 marks the advent of the New Era for Škoda Auto in India with a range of initiatives, spearheaded by the Škoda Kylaq and our aggressive product offensive strategy. The Kylaq will strengthen the Škoda brand in both existing and new markets across India, reaching customers in Tier-II to Tier-IV cities.”

Janeba further highlighted how the campaign embodies the synergy between the robust Kylaq, the evolving aspirations of Indian consumers, and Ranveer Singh’s electrifying personality. According to him, the campaign will resonate deeply with those who aspire for something beyond the ordinary.

A Market-Driven Consumer Approach

Understanding the diverse and expanding Indian market, Škoda Auto India has designed this campaign with a full-funnel, consumer-first approach. The campaign is tailored for deeper market penetration, ensuring that it connects with a wide audience across the country. To maximize reach, the ad has been translated into eight regional languages, allowing it to communicate with consumers in their native tongues and create a more personalized impact.

Advertising and Media Presence

The ‘Own Your Dream’ campaign is being launched across multiple platforms, including:

• Television

• Print media

• Digital channels

• Social media

• Out-of-home (OOH) advertising

• Radio

• Dealer outlets

This multi-channel marketing strategy ensures that Škoda’s message reaches consumers through their preferred media, further reinforcing brand awareness and engagement.

Agency’s Perspective: A Strategic Partnership

Paritosh Srivastava, CEO of Saatchi & Saatchi and Publicis India, expressed his enthusiasm for the collaboration, stating, “We are thrilled to partner with Škoda Auto India for the launch of their first-ever sub-4-metre SUV in India. This campaign aligns with Škoda’s strategic expansion, bringing European craftsmanship to an evolving India.”

He also mentioned the creation of ‘Team Drive,’ a bespoke unit formed exclusively for Škoda Auto India, which focuses on supporting the brand’s ambitious vision of becoming a dominant European player in the Indian automotive market.

The Future of Škoda in India

With the launch of the Kylaq and its powerful campaign, Škoda Auto India is setting the stage for a larger product lineup and brand expansion. This initiative is expected to further enhance its footprint across urban and rural markets. As the campaign unfolds, consumers can expect more engaging content that empowers them to dream big and believe in their potential.

Conclusion: A Bold Step Towards Growth

Škoda Auto India’s ‘Own Your Dream’ campaign is more than just a marketing effort—it’s a movement to inspire people to chase their dreams with confidence. With Ranveer Singh as the face of the campaign, compelling storytelling, and a multi-channel promotional approach, the campaign is set to make a significant impact on the Indian automotive market.