Shilpa Shetty Makes INR 2.25 Crore Investment in WickedGud, a Shark Tank Fame Start-up

Shilpa Shetty Backs WickedGud with INR 2.25 Crore Investment

WickedGud, a Mumbai-based direct-to-consumer start-up, has received a substantial investment of INR 2.25 Crore from renowned Bollywood actor and fitness advocate Shilpa Shetty Kundra. Shetty's investment further strengthens WickedGud's position in the healthy indulgent food market and highlights her commitment to promoting conscious consumption.

Rapid Growth and Funding Success of WickedGud

Since its establishment in 2021 by Bhuman Dani, Monish Debnath, and Soumalya Biswas, WickedGud has witnessed remarkable growth, with a surge of over 300% in the past year. The start-up has successfully captured the market's attention with its range of healthy and flavorful pastas and noodles, which are free from maida, oil, and MSG. The brand has secured funding from prominent investors, including Titan Capital, Mumbai Angels, NB Ventures, and Dholakia Ventures, among others, as well as notable founder angels such as Aman Gupta, co-founder of boAt.

WickedGud's Mission to "Unjunk" India, One Kitchen at a Time

With a mission to "unjunk" India's kitchens, WickedGud focuses on offering wholesome and nourishing food products. Its innovative approach incorporates mom-approved ingredients like atta, dal, chawal, chana, oats, and jowar. The brand's commitment to healthier alternatives is reflected in its manufacturing process, utilizing Steaming and Convection Air Drying (SCAD) technology.

Shark Tank Exposure and International Expansion

WickedGud gained significant exposure during the grand finale episode of Shark Tank India Season 2. This exposure propelled the start-up's expansion into international markets, including the UAE, Singapore, Mauritius, and Nepal. Customers can conveniently purchase WickedGud's products through its website and popular e-commerce platforms such as Amazon, blinkit, BigBasket, Swiggy Instamart, Zepto, and Flipkart.

Shilpa Shetty's Endorsement and Investment in WickedGud

Shilpa Shetty's endorsement and investment in WickedGud highlight her passion for food and fitness. After trying the WickedGud Spaghetti, Shetty was not only impressed by its taste and health benefits but also delighted that her children enjoyed it too. Inspired by her positive experience, Shetty decided to endorse and invest in the brand. Her involvement is expected to expand WickedGud's reach and promote conscious consumption among a wider audience.

What is WickedGud?

WickedGud is a direct-to-consumer (D2C) startup that markets healthy indulgent food products. The brand was founded in 2021 by Bhuman Dani, Monish Debnath, and Soumalya Biswas. WickedGud's products are made using wholesome, mom-approved ingredients such as atta, dal, chawal, chana, oats, and jowar, and are manufactured using innovative Steaming and Convection Air Drying (SCAD) technology.

Why did Shilpa Shetty invest in WickedGud?

Shilpa Shetty invested in WickedGud because she is passionate about healthy living and believes in the brand's mission to "unjunk" India, one kitchen at a time. She was also impressed by the taste and health benefits of WickedGud's products.

Benefits of WickedGud's Products

WickedGud's products offer a number of benefits, including:

• They are made using wholesome, mom-approved ingredients.

• They are 100% maida-free, 100% oil-free, and 100% MSG-free.

• They are manufactured using innovative Steaming and Convection Air Drying (SCAD) technology, which preserves the nutrients and flavor of the ingredients.

• They are delicious and satisfying.

Additional Facts

• WickedGud's products are available online and in select retail stores across India.

• The brand has a strong social media presence and has been featured in a number of publications, including The Times of India, The Economic Times, and NDTV.

• WickedGud is committed to giving back to the community and has partnered with a number of NGOs to support causes such as education and healthcare.

Important News Tags and Headlines for Readers

By investing in WickedGud, Shilpa Shetty demonstrates her support for the brand's mission to unjunk India's kitchens, offering healthier and flavorful options for food lovers. The investment further strengthens WickedGud's position as a leading player in the better-for-you indulgent food space.