ShareChat's Moj steps into Social Commerce and Advertisements

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ShareChat's Moj steps into Social Commerce and Advertisements
26 Apr 2022
6 min read

News Synopsis

The popular short video app Moj owned by Sharechat is aiming to assist the creators on its platform generate $450 million (₹3,500 crores) in revenue in the coming three years, via its ‘Moj For Creators’ program.  The short video company informed that it plans to do this by introducing different avenues of revenue generation, including virtual gifting, social commerce, and ad revenue. In a press conference, Ankush Sachdeva, chief executive officer (CEO) and co-founder of ShareChat and Moj, said, “...live commerce will be a big part of our story,” Moj also rewards creators for participating in and winning various challenges, contests, and trends on its platform.

‘Moj For Creators’ program also includes grooming through preliminary and advanced genre-based training courses, mentorship, spotlight program, boot camps, influencer town halls, one-on-one coaching, and in-depth workshops on industry trends. Twitter and Snapchat-backed Sharechat believes that this program would allow the creators on its platform to emerge as strong influencers across different genres and languages. The CEO of Sharechat further said, “Our investment will provide equal opportunity to every creator and help to not only fully discover their talent but also help them monetise it. By 2025, we envision having over one million superstar creators on Moj through this programme and, at the same time, create India's widest range of most engaging multilingual short video content.”

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