Shaadi.com to enter into Matchmaking for LGBTQ+

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Shaadi.com to enter into Matchmaking for LGBTQ+
18 Dec 2021
6 min read

News Synopsis

India’s one of the biggest matchmaking platforms, Shaadi.com, wants to expand its business. It is planning to launch two new segments in January 2022. Along with this, the matchmaking platform is also looking forward to entering the matchmaking services for the LGBTQ+ community. The co-founder and Chief Executive, Anupam Mittal has said that the platform is a matchmaking platform, which includes different markets, regions, countries, and sexes. 

Anupam Mittal also said that they do not want to enter the casual dating segment as there are already too many players in that space. The online matchmaking platform also has a retail network of matchmaking centers. It has one more matchmaking platform called Sangam working under Shaadi.com

Shaadi.com is continuously engaged to increase its users. It launched the ‘Wedding from Home’ and ‘ShaadiMeet' during the pandemic to provide their services even during the pandemic. The revenue of the company grew by 25% whereas the engagement went up by 50%, but the number of transactions did not grow at the same rate.  

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