Sebamed is Cutting Prices of its Products

Sebamed, a German skincare logo, is slicing fees of its merchandise and could use sachets to make room withinside the Indian market, stated a senior executive. The logo generally caters to top-class customers in non-public care and child care and it's far the latest entrant withinside the Indian skincare business. It has delivered sizes priced as little as Rs 10 because it appears to increase its distribution and promote its merchandise even via the overall exchange route.

The products of the company are available at 60,000 outlets in 50 Indian cities and it is currently planning to expand its reach to 1000 cities by the end of 2022. The move comes as the brand outlined a target of growing its revenue by 10 times over the next five years as it aims to be a billion-dollar brand in India.

USV Pvt Ltd, which markets Sebamed products in India, has also launched Little Birdy hair oil to expand its product offering. It also plans to enter into the nutrition category with its range of products.