Samsung Electronics Appointed Its First Female President

In an effort to appoint a female talent for the top position, Samsung Electronics on Monday appointed a female executive to the position of president of global marketing for its mobile business.

For Samsung's Device eXperience (DX) division, which is in charge of overseeing its mobile business, Lee Young-hee was promoted to the position of president of the Global Marketing Center.

According to the Yonhap news agency, she is the first female president of Samsung, the largest conglomerate in the nation, who is not a member of the founding family.

First daughter of the late Lee Kun-hee, chairman of Samsung Electronics, Lee Boo-jin currently holds the position of president and CEO of Hotel Shilla, a Samsung subsidiary.

Lee Young-hee joined the tech behemoth in 2007, and in 2012 he was given the position of vice president. She was once employed by L'Oreal, and she is recognised for successfully marketing the brand and image of Samsung's Galaxy mobile phones.

Samsung believed that the promotion would give other talented female employees the chance to push themselves to advance their careers.

She is one of seven new presidents appointed as part of the first small-scale corporate restructuring since Lee Jae-yong, the de facto leader of the company, was promoted to executive chairman of the business in October.

Since Lee Jae-seung resigned in October for unspecified "personal reasons," Samsung has not appointed a replacement to lead its home appliance division.

Following Lee's resignation, Han Jong-hee, vice chair and co-CEO of Samsung, will temporarily continue to perform the additional responsibility, the company stated.