Reliance Is Now Sole Indian Retailer For Gap

India's largest retailer Reliance Retail Ltd on Wednesday said it has entered a long-term partnership with Gap Inc. to bring iconic American fashion brand to India.

Through a combination of exclusive brand shops, multi-brand store expressions, and digital commerce platforms, Reliance Retail will introduce Indian consumers to Gap's most recent fashion offerings.

The collaboration aims to capitalise on Gap's position as a top casual lifestyle brand and Reliance Retail's proven capabilities in running strong omni-channel retail networks, increasing local production, and enhancing sourcing efficiency.

Fashion & Lifestyle, Reliance Retail CEO Akhilesh Prasad said "At Reliance Retail, we pride ourselves in bringing the latest and best to our customers and we are happy to announce the addition of iconic American brand, Gap to our fashion and lifestyle portfolio."

Reliance Retail has been named the official retailer for Gap in India across all channels thanks to the long-term franchise deal, according to Reliance Retail.

"We look forward to growing the Gap business across key international markets," said Adrienne Gernand, Managing Director of International, Global Licensing and Wholesale at Gap Inc.

Gap, which was established in San Francisco in 1969, keeps expanding on its denim-based foundation and connecting with customers online, through company-operated stores, and through retail franchises across the world.

Reliance is the largest retail company in India that is offering its services in a variety of fields including the food, groceries, footwear and apparel.