Reliance Consumer Products, Elephant House Team Up to Launch Campa in Sri Lanka

Reliance Consumer Products Limited (RCPL), in partnership with Ceylon Cold Stores — the manufacturer and distributor of the popular Elephant House brand — has officially introduced the iconic Campa Beverages brand to Sri Lanka. This launch marks a significant milestone in the relationship between the two companies and builds on their successful collaboration in February last year, when Elephant House Beverages entered the Indian market.

Expanding Beverage Choices for Sri Lankan Consumers

The arrival of Campa in Sri Lanka reflects a joint vision to provide high-quality, affordable, and innovative beverage options that cater to the evolving tastes of Sri Lankan consumers. The partnership aims to combine product innovation with competitive pricing, ensuring the local market benefits from more diverse refreshment choices.

RCPL’s Global Expansion Strategy

Since acquiring the Campa Cola brand in 2022, RCPL has focused on reviving this nostalgic beverage label, which was a household favorite in India during the 1970s and 1980s. In 2023, the brand was successfully reintroduced in India, rekindling fond memories for older generations while appealing to younger audiences.

Now, with its launch in Sri Lanka, RCPL continues to demonstrate its commitment to expanding its consumer brands in key overseas markets. The move is supported by Ceylon Cold Stores’ robust distribution capabilities, a subsidiary of the John Keells Group, which provides strong market presence and operational scale.

Blending Nostalgia with Modern Relevance

The partnership emphasizes delivering beverages that merge heritage appeal with modern-day relevance. Campa products aim to connect with both loyal fans of the brand and a new generation of consumers looking for fresh, bold flavors.

Mr. Ketan Mody, Executive Director at RCPL, highlighted:

“We are excited to enter the Sri Lankan market with our valued partner Elephant House Beverages. Campa is a heritage Indian brand founded more than 50 years ago that continues to enjoy the love of the consumers. We are investing for the long-term and see great potential for accelerated growth in the region.”

The Spirit of Campa: A Revival of Legacy

According to Mr. Mody, Campa Cola’s enduring charm lies in its multi-generational relevance. It represents more than just a beverage — it is a revival of an Indian legacy and a celebration of ambition, youth, and cultural connection. This nostalgic yet contemporary positioning is expected to draw a wide base of fans in Sri Lanka.

Elephant House’s Strategic Move

Commenting on the launch, Mr. Daminda Gamlath, President of John Keells Consumer Foods Sector, stated:

“We are proud to collaborate with leading global conglomerate Reliance Consumer Products to bring Campa Beverages to Sri Lanka. This partnership reflects our dedication to offering consumers high-quality, diverse beverage choices that are rooted in heritage.”

He also emphasized that this collaboration would further strengthen Elephant House’s market leadership in Sri Lanka’s competitive beverage sector, leveraging its established distribution network and brand recognition to make Campa a household name.

Campa Product Line in Sri Lanka

The Campa Sri Lanka portfolio includes:

• Campa Cola – The original, classic cola taste.

• Campa Lemon – Crisp and zesty.

• Campa Orange – Refreshing citrus flavor.

• Campa NRG Gold Boost – Energy drink for active lifestyles.

• Campa NRG Berry Kik – Bold berry-flavored energy boost.

Each product features vibrant packaging and a bold flavor profile designed to stand out on store shelves. With a price point of Rs. 100/- for 250ml bottles, the brand offers strong value for money, aiming to become a go-to choice for daily refreshment.

A Partnership Built on Heritage, Innovation, and Scale

The RCPL–Elephant House partnership is uniquely positioned to deliver heritage-backed products with modern innovation, supported by large-scale distribution. With the combination of nostalgia, competitive pricing, and high product quality, Campa is expected to quickly establish itself as a refreshing favorite in Sri Lanka’s beverage market.

As both companies focus on long-term brand-building and market expansion, this collaboration could set a new benchmark for cross-border beverage partnerships in South Asia.