President  Droupadi Murmu Launches 'Ayushman Bhav' Campaign

In a historic development poised to revolutionize healthcare accessibility and inclusivity nationwide, President Droupadi Murmu inaugurated the 'Ayushman Bhav' campaign through a virtual ceremony on Wednesday.

A Leap Towards Universal Health Coverage

The virtual launch of the 'Ayushman Bhav' campaign signifies a remarkable stride towards realizing the ambitious goal of Universal Health Coverage (UHC) in India, ensuring healthcare access for every citizen.

Redefining Healthcare Initiatives

The 'Ayushman Bhav' campaign, an extension of the successful Ayushman Bharat program, represents a pivotal shift in healthcare services. It is a comprehensive nationwide healthcare initiative designed to deliver healthcare services to every nook and corner of the country.

A Collaborative Effort

This ambitious campaign is a result of a collaborative effort led by gram panchayats in close coordination with the Department of Health, various government departments, and local elected bodies in both rural and urban areas.

The central objective is to extend comprehensive healthcare coverage to every village and town, transcending geographical barriers, and ensuring that no one is left without medical support.

The Threefold Approach

The campaign's strategy involves three key components:

• Ayushman - Apke Dwar 3.0: Bringing healthcare services to people's doorsteps.

• Health and Wellness Centres (HWCs) and Community Health Centres (CHCs): Hosting Ayushman Melas, facilitating healthcare outreach.

• Ayushman Sabhas: Fostering health discussions and engagement at the grassroots level in every village and panchayat.

Prioritizing Preparation

Union Health Minister Mansukh Mandaviya, ahead of the launch, engaged in a virtual interaction with Health Ministers and senior officers from States and Union Territories. The meeting aimed to evaluate the preparedness for the Ayushman Bhav campaign.

A Unified Vision

Minister Mandaviya underscored the campaign's significance for all states and UTs, stressing the importance of organizing Health Melas in Health and Wellness Centres annually. He also urged medical colleges to conduct Health Camps at the block level, ensuring that patients screened at the Health Melas receive timely treatment.

Synergy of Health and Cleanliness

Recognizing the synergy between good health and cleanliness, Minister Mandaviya encouraged all villages to conduct a Swachchta Drive on 2 October. Additionally, he emphasized the recent inclusion of organ donation and blood donation as the sixth and seventh pillars of the Ayushman Bharat Initiative.

In a country as diverse and vast as India, the 'Ayushman Bhav' campaign promises to be a game-changer in the realm of healthcare, bringing the benefits of comprehensive medical coverage to every citizen, regardless of their location.

Relevant and latest facts about the Ayushman Bhav campaign:

• The campaign was launched by President Droupadi Murmu on September 13, 2023, through a virtual event.

• The campaign aims to provide saturation coverage of healthcare services to every village and town in the country.

• The campaign is a collaborative effort between the government, gram panchayats, and other stakeholders.

• The campaign will be implemented in three phases: Phase 1 will cover 100 districts, Phase 2 will cover 200 districts, and Phase 3 will cover the remaining districts.

• The campaign will include Health Melas, Ayushman Sabhas, and Ayushman - Apke Dwar 3.0.

• The campaign is expected to benefit over 100 million people.

Here are some other relevant facts:

• The Ayushman Bharat program, on which the Ayushman Bhav campaign is based, has already provided health insurance coverage to over 500 million people in India.

• The Ayushman Bhav campaign is part of the government's efforts to achieve Universal Health Coverage (UHC) by 2030.

• UHC is the goal of ensuring that everyone in a country has access to quality healthcare, regardless of their ability to pay.

• The Ayushman Bhav campaign is a significant step towards achieving UHC in India.