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Pinterest Predicts 2024: Unveiling the Future of Trends through In-App Data

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12 Dec 2023

4 min read

News Synopsis

Pinterest has unveiled its annual "Pinterest Predicts" trend analysis, showcasing the anticipated rising trends derived from user search activities within the app. This report serves as a roadmap for Pin marketers, aiding them in forecasting future strategies within the platform.

A New Interactive Format for Exploring Trends

This year's "Pinterest Predicts" report features a new interactive format. The main screen displays a range of trending topics, each with a tappable icon. Tapping on a specific topic opens a dedicated page with detailed information including:

Trending Search Terms: Discover the keywords users are searching for related to the trend.
Example Pins: Visualize the trend through curated examples of user-generated content.
Additional Insights: Access deeper analysis and information about the trend's future potential.

Trust in Pinterest's Accurate Projections

The social media giant claims its trend forecasts are exceptionally accurate, attributing this precision to its users' planning behavior. Pinterest emphasizes its unique position, providing early insights into upcoming consumer behavior trends across various categories, boasting an 80% accuracy rate in predictions over the last four years.

Data-Driven Predictions

Pinterest's methodology heavily relies on platform usage data, enabling its team to effectively identify and anticipate burgeoning areas of interest among users. The team's adeptness at analyzing evolving topics stands as a testament to the platform's data-centric approach.

Insights into Anticipated Trends

This year's trend report showcases a new format, featuring a diverse range of topics showcased on the main screen for easy access. Users can delve deeper into any trend by tapping, revealing comprehensive one-page summaries detailing trending search terms, example Pins, and more.

Engaging with Predicted Trends

Users accessing these trends gain access to a detailed overview, providing valuable insights into specific topics that are expected to gain traction. Pinterest's data-driven approach offers a wealth of information to assist marketers in aligning their strategies with emerging consumer interests.

Conclusion:

With its impressive track record and innovative approach, "Pinterest Predicts" offers invaluable guidance for anyone looking to stay ahead of the curve. By exploring the report's interactive features and diverse trends, Pin marketers and users alike can gain valuable insights into the future of user interests and behaviors on the platform.

Latest Pinterest Updates 2023:

Here are some of the most significant updates Pinterest has rolled out in 2023:

May 11:

Creators can now choose between creating a video or image Pin format. This change gives creators more flexibility in how they share their content on Pinterest.
Pinterest began enforcing an end of life for the v3 and ads/v4 endpoints. This means developers need to update their apps to use the newer v4 endpoints.

June 30:

Pinterest rolled out Premiere Spotlight on search and home feed. This new ad format allows brands to exclusively own premium ad placements on the platform for maximum visibility.
Pinterest launched a slate of new and updated products and features for users, advertisers, and agencies. These updates spanned the entire consumer journey on the platform, from discovery to decision to do.
Pinterest introduced more ad formats to reach and engage an audience full of intent. These new formats included Idea Ads, Shopping Ads, and Collection Ads.
Pinterest began offering new measurement tools to help advertisers track the performance of their campaigns. These tools included conversion tracking, audience insights, and ad reporting.

August 15:

Pinterest introduced Idea Pins 2.0, which included a number of new features and improvements. These features included the ability to add music and voiceover to Idea Pins, as well as the ability to create interactive Idea Pins with quizzes, polls, and shopping tags.
Pinterest launched a new feature called "Shop the Look," which allows users to shop for the products they see in Idea Pins. This feature is designed to make it easier for users to find and purchase the products they see on Pinterest.

September 28:

Pinterest announced that it is expanding its partnership with Shopify. This partnership will allow Shopify merchants to sell their products directly on Pinterest.
Pinterest launched a new feature called "Idea Ads for Shopping," which allows advertisers to promote their products in Idea Pins. This feature is designed to help advertisers reach a wider audience and drive more sales.

November 15:

Pinterest announced a number of new features for businesses, including the ability to create a custom profile and add a call to action button. These features are designed to help businesses attract more customers and drive more sales.
Pinterest launched a new feature called "Pinterest Trends," which provides businesses with insights into the latest trends on the platform. This feature is designed to help businesses stay ahead of the curve and create content that resonates with their target audience.

These are just some of the most significant updates Pinterest has rolled out in 2023. The platform is constantly evolving and adding new features, so it's important to stay up-to-date with the latest changes in order to make the most of it.

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