Pinterest Launches Live Test of New Body Type Search Filters

Pinterest is expanding its suite of inclusive discovery tools with the launch of a live test for its new body type search filters. After the introduction of an AI-based body-type matching option, this new feature aims to provide Pinners with a more tailored and relatable search experience by aligning their results with their body shapes.

Highlights of the Live Test:

• Customized Search Filters: Pinterest's body type search filter allows users to choose from a range of body models, aligning their search results with their chosen example. This enhancement will cater to more diverse preferences and body types within the platform's search function.

• Facilitating Inclusive Search Results: By tailoring search results, Pinterest aims to combat negative comparisons and exclusions often found in social platform discovery tools. This move emphasizes the platform's commitment to fostering a more inclusive environment for users.

• Expansion of Inclusive Tools: This feature joins a suite of inclusive tools on Pinterest, including skin tone and hair type matching. These tools empower users to find more relevant content and examples during their exploration on the platform.

• Impact on Brands and Users: The body type search filter may prompt brands to showcase a broader range of body models in their content, aiming to align with the diverse search preferences of users. This evolution may result in more resonant and relatable brand content.

• Increased User Engagement: Pinterest's previous introduction of skin tone range filters witnessed a substantial 70% increase in user engagement. The trend suggests that users are eager to leverage more personalized discovery parameters.

• Broader Rollout: The body type search filters are slated to roll out to all users, commencing with women's fashion and wedding idea searches. This indicates Pinterest's commitment to progressively expanding the feature's availability.

Pinterest's ongoing efforts to enhance user experience and promote inclusivity within its platform showcase the significance of tailored search functionalities in social media. As the feature gradually becomes available to all users, it is poised to make a notable impact on user engagement and search trends, emphasizing the platform's commitment to diversity and relevance.

The body type search filter has several potential benefits, including:

• More relevant product matches: Users will be able to find products that are a better fit for their body type.

• More inclusive search results: Users will be able to see a wider range of body types represented in their search results.

• More positive body image: Users will be less likely to see negative comparisons and exclusions within search results.

Wider Implications

The body type search filter could also have wider implications, such as:

• Guiding brands to take a broader view of their audience: Brands will need to include a broader range of body models in their examples in order to reach users who are using these filters.

• Promoting broader beauty standards: The filter could help to promote broader beauty standards by showcasing a wider range of body types.

Adoption of the Body Type Search Filter

Pinners are already using Pinterest's other search filters, such as the skin tone range filters. In fact, use of these filters has increased by 70%. This suggests that Pinners are likely to adopt the body type search filter as well.

Overall, the body type search filter is a positive development that could have a significant impact on Pinterest's platform. It could help to make Pinterest more inclusive and representative of all body types.