Okaya EV Unveils New Brand Identity for Electric Two- and Three-Wheelers This Month

Okaya EV, a homegrown electric vehicle (EV) manufacturer, has set its sights on redefining its presence in the Indian market. While it may not have established itself as a leading two-wheeler EV maker yet, the company is making bold strides with the announcement of a revamped brand identity. This transformation includes a reimagined name and logos specifically designed for its two-wheeler and three-wheeler portfolio, set to be unveiled later this month.

A Vision Rooted in Innovation and Sustainability

The new brand identity reflects Okaya EV’s dedication to combining its rich legacy in battery technology with a forward-looking approach. The updated branding aims to align with modern sustainability goals, innovative design, and cutting-edge technology. The company’s vision is to lead the premium segment of electric mobility with motorcycles, scooters, and three-wheelers tailored to meet the dynamic needs of today’s consumers.

Okaya EV’s Focus on Premium Electric Mobility

Anshul Gupta, Managing Director of Okaya EV, emphasized the significance of this transformation. He stated, “As we welcome 2025, this new visual identity represents a transformative journey for Okaya EV. It is a bold statement of our commitment to innovation, sustainability, and delivering premium electric mobility solutions. This milestone sets the tone for an extraordinary year ahead, where we aim to empower our customers with smarter, greener, and more connected lifestyles.”

Commitment to Quality and Affordability

Okaya EV’s rebranding initiative underscores its dedication to providing superior quality and aspirational designs. The company also aims to expand its network and deliver affordable yet feature-packed electric vehicles. With the upcoming portfolio, Okaya EV intends to empower customers to embrace smarter and more sustainable lifestyles.

A Milestone in Electric Mobility

The unveiling of Okaya EV’s new visual identity is anticipated to be a major milestone. This move not only showcases the company’s evolution but also positions it as a trailblazer in the Indian EV sector. By emphasizing innovation, safety, and sustainability, Okaya EV is ready to captivate consumers and redefine the future of transportation.

Recent Developments: The Ferrato Disruptor

In May 2024, Okaya EV introduced the Ferrato Disruptor, an electric bike priced at ₹1.60 lakh (ex-showroom). This model, with a range of 129 km, was expected to commence deliveries by August 2024. However, updates on the delivery status remain unclear, leaving enthusiasts eager for more information.

The Road Ahead

As Okaya EV prepares to reveal its new identity, it signifies a bold leap forward in its mission to become a leader in the electric mobility space. By blending innovation, modern design, and affordability, Okaya EV is paving the way for a greener and smarter transportation future in India.

Conclusion

Okaya EV's rebranding marks an exciting chapter in the company's journey to reshape the Indian electric mobility landscape. With a renewed focus on innovation, sustainability, and premium design, Okaya EV is positioning itself to cater to the evolving demands of the modern consumer. The unveiling of its new visual identity is a significant milestone, signaling the company’s commitment to delivering high-quality, affordable, and eco-friendly electric vehicles. As Okaya EV expands its product offerings and continues to innovate, it is set to play a pivotal role in India's transition towards greener and smarter transportation solutions, leading the charge in the future of mobility.