NPCI to Launch RuPay Select Debit Card from April 1: Lounge Access, Insurance, OTT Benefits & More

The National Payments Corporation of India (NPCI) has announced the launch of the RuPay Select Debit Card, set to roll out on April 1, 2025. This premium debit card is designed to offer users a range of exclusive benefits, including domestic and international lounge access, lifestyle privileges, insurance coverage, and entertainment perks.

With its enhanced travel, wellness, and entertainment features, the RuPay Select Debit Card is positioned as an all-in-one financial solution catering to modern consumer demands.

Key Benefits of the RuPay Select Debit Card

1. Travel Privileges: Lounge Access for Cardholders

One of the standout features of the RuPay Select Debit Card is its airport lounge access program, providing cardholders a seamless and luxurious travel experience:

• Domestic Lounge Access: Available once per calendar quarter at major airports across India.

• International Lounge Access: Available twice per year, offering premium travel comfort to cardholders flying abroad.

These perks are particularly advantageous for frequent travelers, making the card a valuable asset for those seeking convenience and relaxation during their journeys.

2. Insurance Coverage: Personal Accident Insurance up to ₹10 Lakh

Ensuring financial security for its users, the RuPay Select Debit Card offers a personal accident insurance cover of up to ₹10,00,000. However, to be eligible for this coverage, users must complete a successful RuPay card transaction within 30 days before the date of the accident.

This feature enhances the card's appeal by offering peace of mind to users and ensuring financial protection in unforeseen circumstances.

3. Lifestyle & Wellness Benefits: Gym, Golf, Health Check-ups & More

The card also includes a suite of quarterly lifestyle privileges, catering to the rising demand for wellness and leisure benefits:

• Complimentary Gym Memberships

• Exclusive Golf Lessons

• Health Check-ups

• Spa & Salon Services

• ₹100 Cab Service Coupon Every Quarter

These perks make the RuPay Select Debit Card more than just a financial tool, transforming it into a holistic lifestyle companion for users seeking a balanced and rewarding experience.

4. Entertainment Perks: Free OTT Subscription

Recognizing the increasing demand for digital entertainment, RuPay Select Debit Cardholders will receive a free annual subscription to one of the following OTT platforms:

• Amazon Prime

• Disney+ Hotstar

• Sony LIV

This benefit ensures uninterrupted access to premium digital content, making it a unique and valuable feature in today’s entertainment-driven landscape.

5. 24/7 Concierge Support

To enhance the customer experience, the RuPay Select Debit Card offers 24/7 concierge support in multiple Indian languages. Users can access this service via a toll-free number, ensuring that assistance is always available, whether for travel, reservations, or general inquiries.

This feature significantly boosts the customer service appeal of the card, making it a go-to option for users seeking a seamless financial experience.

Pricing & Redemption Process

• Annual Fee: ₹250 (charged quarterly from banks)

• Minimum Transaction Requirement: To redeem benefits, cardholders must make a minimum ₹1 transaction using the RuPay Select Debit Card.

• Coupon Redemption: Cardholders will receive their coupon details via registered email within 24-48 hours after a qualifying transaction.

• Benefit Access: Users must log in to the official RuPay website, enter their registered details, and follow the instructions to access their perks.

This streamlined redemption process encourages active engagement with the card’s features, ensuring users maximize the benefits available to them.

RuPay Select Debit Card: A Strong Contender in a Competitive Market

In an increasingly competitive debit card landscape, the RuPay Select Debit Card distinguishes itself with an impressive mix of travel, lifestyle, and entertainment benefits.

By offering premium services at an affordable price, National Payments Corporation of India (NPCI) aims to strengthen RuPay’s market presence and attract a broad customer base. The card’s versatile feature set makes it an appealing choice for millennials, frequent travelers, and digital consumers looking for an all-in-one financial product.

Conclusion

With the launch of the RuPay Select Debit Card, NPCI is taking a strategic step towards enhancing the RuPay ecosystem by offering premium financial solutions. The card’s travel perks, insurance coverage, lifestyle benefits, and entertainment options position it as a value-driven offering in the Indian financial market.

As consumer preferences shift towards experience-based financial products, the RuPay Select Debit Card emerges as a game-changer, delivering convenience, security, and luxury at an affordable cost. With its customer-centric approach, the card is set to redefine the debit card experience for users across India.