Netflix's Advertising Plan Launched In These 12 Countries

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Netflix's Advertising Plan Launched In These 12 Countries
15 Oct 2022
5 min read

News Synopsis

Netflix has finally launched its advertising plan. Netflix's ad plan is currently offered in 12 countries, although it does not include India. These 12 countries include countries like Brazil, Australia, Canada, Germany, America, Mexico and Britain. Canadian users of Netflix will be available from November 1 and US users from November 3. The starting price of Netflix's advertising plan is $ 6.99 i.e. around Rs 575.

With Netflix's $6.99 plan, videos will be available in 720 pixels i.e. HD. Under this plan, users will get to see five advertisements in a one-hour video show. Advertisement duration will be 15-30 seconds, however, the first show or first film will be ad-free.

Netflix has partnered with Microsoft for advertising plans. Microsoft is now Netflix's Global Advertising Technology and Sales Partner. Microsoft CEO Satya Nadella himself gave this information by tweeting.

With the advertising plan, users will get to watch award-winning shows. All ads appearing on Netflix will be from Microsoft and will be exclusive. Along with advertising, the privacy of users will also be taken care of, although there is no information regarding how much the new plan will cost.

According to Jeremi Gorman, president of worldwide advertising at Netflix, almost all of the advertising space for the debut of the new tier has been sold.

According to executives, advertisers will be able to target viewers on the platform based on things like the nation in which they reside as well as show genres or hit shows to be a part of "zeitgeist moments."

Political advertisements, smoking, guns, explosives, or anything else that "feels like a get-rich-quick scam" will not be accepted by Netflix, Gorman continued.

Netflix is working with Neilson and ad-traffic verification companies to provide data indicating how well messages are reaching audiences, and advertisers will have the choice to avoid shows involving sex, nudity, or graphic violence, executives said.