Nazara's NODWIN Gaming Powers Up with INR 33 Cr Investment in German Esports Marketing Firm

Nazara Technologies' esports subsidiary, NODWIN Gaming, has made a substantial investment of INR 33.26 Cr in Germany's Freaks 4U Gaming GmbH through a convertible note. The strategic move aims to fortify NODWIN's position in the realm of PC-based gaming expertise, aligning with its counterpart's strengths in developed markets.

Strengthening Global Market Presence

NODWIN Gaming, known for its dominance in emerging markets like India, and Freaks 4U Gaming GmbH, a leader in developed markets, unite their prowess in gaming and esports marketing. This alliance seeks to allure global consumer brands and game publishers by bridging the gap between emerging and developed markets.

Convertible Note Investment Details

Nazara's exchange filing revealed that NODWIN Gaming International Pte. Ltd., a wholly owned subsidiary of NODWIN Gaming Private Limited, has agreed to subscribe to a Convertible Note of EUR 3,600,000 in Freaks 4U Gaming GmbH. The conversion into 7,366 shares will occur at a future date, with the percentage of shareholding contingent upon the note's terms.

Investment Strategy and Background

The investment is part of NODWIN Gaming's broader strategy to enhance its foothold in the PC gaming segment. As an expert in mobile gaming markets, NODWIN aims to leverage Freaks 4U Gaming's expertise to expand its reach and expertise in PC-based gaming offerings.

Expanding NODWIN Gaming's Portfolio

In its pursuit of growth and diversification, NODWIN Gaming has been actively acquiring stakes in various gaming-related ventures. This includes a 51% acquisition of mediatech startup Branded and a 35% stake in gaming accessories brand Wings. Additionally, NODWIN acquired licensed merchandising D2C brand Planet Superheroes to bolster its gaming ecosystem.

Future Growth and Investment Plans

With Nazara raising fresh capital earlier and NODWIN planning a strategic funding round, the investments are earmarked for expanding IPs, venturing into new territories, and nurturing gaming studios capable of creating high-quality games for both local and global markets.

Conclusion:

Nazara's strategic investments in NODWIN Gaming underscore its commitment to fortify the gaming and esports landscape globally, driving synergies between emerging and established markets.