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News In Brief Business and Economy

Myntra Profit Soars 18x, Reaches ₹548.3 Cr in FY25

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Myntra Profit Soars 18x, Reaches ₹548.3 Cr in FY25
13 Sep 2025
4 min read

News Synopsis

Flipkart-owned fashion e-commerce platform Myntra has delivered an impressive financial performance in FY25, recording an 18x jump in profit. The company reported a net profit of ₹548.3 crore, up from just ₹31 crore in FY24, according to filings with the Registrar of Companies (RoC).

This sharp rise in profitability was driven by strong revenue growth, efficient cost management, and parent company funding support, reinforcing Myntra’s stronghold in India’s online fashion market.

Myntra’s FY25 Financial Performance

Myntra’s revenue from operations grew 18% year-on-year, reaching ₹6,042.7 crore in FY25. The rise in revenue outpaced expense growth, leading to a major boost in net profit.

On the expense side, Myntra’s total costs rose 11.7% year-on-year to ₹5,723.7 crore. The biggest contributors were:

  • Advertising and promotional costs: ₹2,105.3 crore (up 37% YoY)

  • Logistics expenses: ₹1,999 crore (up 6.5% YoY)

  • Employee benefit expenses: ₹748.8 crore, which actually fell 6.5% compared to FY24.

Despite rising marketing spends, Myntra successfully balanced its revenue growth and expense control, which helped drive record profits.

Revenue Streams: Logistics, Marketplace, and Advertising

Myntra’s business model relies on three key revenue streams – logistics services, marketplace operations, and advertising.

  • Logistics remained the largest contributor, accounting for nearly half of the company’s revenue. In FY25, it generated ₹2,918.9 crore, marking a 20% rise from the previous year.

  • Marketplace services contributed ₹2,051.8 crore, up 15.6% YoY, reflecting strong seller participation and consumer demand.

  • Advertising revenue stood at ₹914.5 crore, with a sharp 28% YoY rise, highlighting Myntra’s growing role as a platform for brand promotions and visibility.

This balanced mix of revenue sources has provided Myntra with stability and scalability, enabling the platform to continue investing in marketing and growth.

Parent Company Support Fuels Growth

Myntra’s profitability in FY25 was further strengthened by financial backing from its Singapore-based parent, FK Myntra Holdings. In May 2025, the company received an investment of $125 million, following an earlier infusion of $81 million in 2024.

This funding has allowed Myntra to sustain its growth momentum, invest in international expansion, and continue scaling operations in India.

Flipkart, Myntra’s parent company (acquired in 2014 for $240 million), has also been receiving strong internal support. Flipkart Internet, the marketplace arm of Walmart-owned Flipkart, recently secured two large infusions – ₹3,200 crore in mid-2025 and ₹2,225 crore just two months later. These investments highlight Walmart’s confidence in Flipkart and Myntra ahead of a much-anticipated public listing.

Myntra’s Global Expansion Strategy

Earlier in 2025, Myntra announced its international foray with Myntra Global in Singapore, targeting nearly 650,000 Indians living abroad.

The platform offers a curated selection of Indian fashion, ethnic wear, and home décor, with products shipped directly from India. Delivery timelines are kept within 4–7 days, ensuring faster service to international customers.

This expansion marks Myntra’s step toward becoming not just India’s leading fashion e-commerce brand, but also a global player catering to diaspora-driven demand.

What Drives Myntra’s Success?

Several factors are behind Myntra’s FY25 success story:

  • Strong festive sales and seasonal campaigns.

  • Aggressive marketing investments driving brand visibility.

  • Expanding Gen Z and millennial customer base in India’s fast-growing fashion market.

  • Parent company funding support for scaling and expansion.

  • Global ambitions with Myntra Global targeting overseas customers.

With this momentum, Myntra is well-positioned to continue growing profitability and market share in India’s competitive e-commerce space.

Conclusion

Myntra’s FY25 results underline its rapid transformation into a highly profitable and scalable business within Flipkart’s ecosystem. An 18x surge in net profit to ₹548.3 crore, coupled with rising revenues and strong parent backing, demonstrates its financial strength and growth potential.

With plans for global expansion, increased ad revenue streams, and continued customer acquisition, Myntra is expected to play a pivotal role in Flipkart’s growth journey ahead of its anticipated IPO.

TWN Special