Myntra Expands Internationally with Singapore Launch, Eyes Indian Diaspora Market

India’s leading fashion and lifestyle e-commerce platform, Myntra, announced its official entry into the international market with the launch of Myntra Global in Singapore. This strategic expansion is designed to cater specifically to the Indian diaspora in Singapore, estimated to be around 650,000 strong.

The company aims to bridge the gap between Indian fashion trends and the overseas community seeking culturally resonant styles, while also tapping into a broader international audience interested in Indian fashion and lifestyle products.

Focus on Indian Diaspora and New Market Segments

Myntra’s move to expand into Singapore forms part of its long-term growth strategy to penetrate new geographies and consumer segments. Speaking about the launch, Myntra CEO Nandita Sinha emphasized the significance of Singapore’s Indian community and the existing demand for Indian fashion abroad.

“We have launched Myntra Global in Singapore, focused on presenting Indian fashion to the world,” said Sinha.

“Made-in-India brands, which cater to the Indian diaspora, especially around Indian needs, are what we are bringing to customers.”

Existing Demand from Singapore Fuelled the Launch

Myntra’s internal analytics played a key role in the decision to expand overseas. The company revealed that its platform already received monthly organic traffic of around 30,000 users from Singapore. This consistent interest indicated a clear opportunity to localize offerings for that region.

“Almost 30,000 users from Singapore were already visiting our platform monthly. We then decided to launch Myntra Global in Singapore,” added Sinha.

Myntra Global to Showcase 35,000+ Styles from 100+ Indian Brands

With the launch of Myntra Global, users in Singapore will now have access to a curated catalogue of over 35,000 styles across categories such as:

• Apparel

• Footwear

• Home décor

• Accessories

More than 100 Indian brands will feature on the platform, including popular names like:

• Aurelia

• Global Desi

• The Label Life

• House of Pataudi

• Anouk

• Bombay Dyeing

• Rare Rabbit

• Nasher Miles

These brands are well-known in India for offering ethnic wear, contemporary fashion, and home essentials, catering to diverse customer preferences.

Fast Delivery from India via Cross-Border Logistics

All orders placed on Myntra Global will be shipped directly from India, ensuring that the brand continues to leverage its robust supply chain infrastructure. Deliveries to Singapore are expected to be completed in 4 to 7 days, supported by third-party cross-border logistics partners.

This logistics setup allows Myntra to maintain quality control, faster delivery, and seamless international service while staying operationally efficient.

Myntra’s Strong Domestic Presence and Global Vision

Myntra, founded in 2007 and now a part of the Flipkart Group (owned by Walmart), has established itself as one of India’s premier fashion platforms. It boasts:

• Over 70 million monthly active users

• A catalogue of more than 3.9 million styles

• Partnerships with over 9,700 brands

The launch of Myntra Global in Singapore is the company’s first step towards global expansion, with plans to further build international brand affinity and tap into other diaspora-rich markets in the near future.

Conclusion: A Strategic Leap for Indian Fashion Abroad

Myntra’s Singapore expansion not only highlights the global appeal of Indian fashion, but also showcases the company’s ambition to grow beyond domestic boundaries. By serving the Indian diaspora with culturally relevant, made-in-India brands, Myntra positions itself as a global platform for Indian lifestyle products.

As the company scales its international operations, it may well become a gateway for Indian fashion across the world—starting with Singapore.